We take a look at the rebranding process of Evangelistic Center, a church in Kansas City, Kansas, which was a well established church that found themselves in decline. They are now experiencing a great deal of momentum and growth as a result of the rebranding process they have gone through in the past 3 years. Justin Vaughn talks about the journey to create a new brand for the church in order to reach new people in the community. He also shares the results they have seen from their efforts.
• Justin started in a small roll but then felt a call to meet the needs of the church which was in decline
• The first barrier Justin had to overcome in making rebranding was with his father, Bishop Vaughn
• One of the first things to change was to get off the radio and put that budget toward other forms of media to build a brand
• Justin focused on reaching people who needed the the message the most
• Bishop Vaughn got on board with Justin’s desire for change and helped lead the church through the change
• Justin was sure to point out the benefits of the changes as they took place to the leadership of the church
• When changing your church brand, start small then build up after some wins
• Justin is able to brand the church because he built trust with Bishop Vaughn
• The rebranding started with a simple TV in the foyer that replaced the traditional bulletin board
• The people of the church were allowed to be involved in the rebranding process by giving then seeing results quickly
• Justin was able to get his father on board first with the rebrand then Bishop Vaughn was able to lead the members
• The rebranding had pushback on Justin as people approached him with complaints
• Justin also experienced encouragement which keep him moving forward
• The rebranding created a more welcoming feel to the church for new people
• Justin focused on having exceptional “customer service” with the new church brand
• Signs in the facility was a big project to help people know where to go allowing them to feel comfortable
• Graphics were created to show the vision in the facility so people bump into the church brand
• Justin is constantly getting ideas from businesses and then adopting them for the church
• The new church brand was intentional about reaching out to young people
• A room was designed specifically for the teenagers to sent the message that they are welcome
• A kids room was designed specifically for elementary kids
• A sub brand was created for the church for community outreach efforts because this was a main focus of the new branding
• The “All People Matter to God” initiative became a feature for the church
• The new church brand created an excitement in the church culture
• Social media became a large part of the church communication so the brand messages are better dispersed
• Online giving and text to give has allowed people to participate more frequently
• Series videos have allowed messages to be better promoted
• Evangelistic Center has now become thought leaders in their industry
• Bishop Vaughn has become influential around the country as a result of the strong brand that has been created
• The methods are constantly changing as the message remains
• Work within your budget but start making small changes by planning ahead
• Show people the positive results so they can choose to be a greater part
• Make giving as easy as possible; online giving, text to give
• Get the experts where needed to help you, then leverage the internal help you have
• Catalyst Conference has been a large influence on the Evangelistic Center rebrand
• Be intentional about everything you do in order to build a good church brand
• Visitor space was created to allow visitors to feel welcome; the idea came from an Acura dealership
We hope this episode inspired you and encouraged you in creating an awesome brand and creative media for your church. If you loved it, share it!
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