Steven Records guides us through the working dynamic of his digital marketing team at James River Church and tells us of the tools they use to get things done. We talk about some of the best practices that allow people to engage with the church when promotions are produced. James River Church has events occurring from their college enrollment, large men/women conferences, and individual ministry events.
Help Your Church Grow:
We know you and your church are passionate about reaching people and impacting your city. That’s why we’ve partnered with Church Marketing University to develop the first ever Church Marketing Strength Assessment.
- You need to know what is happening in the church as a marketing manager
- Steven works with the creative people to use their designs to feed the social marketing
- Steven’s team does not request promotions typically but they will create content that is consistent with the voice and the brand of the church
- Departments can contact the digital marketing team about promotions but Steven’s team determines what is worthy of being promoted
- Churches need to understand who the audience is and what platform to use to reach them
- The promotions are carefully targeted to only people who need to see them; not everyone should get every message
- Steven recommends churches using push notifications with a phone application or WordPress plugin
- Communicate the right thing to the right audience at the right time in the right way
- Steven talks about the digital marketing team at James River and how he staffs to take care of the needs
- Volunteers are used to help with marketing by curating content, managing bookmarking sites, writing descriptions and creating simple graphics
- Steven gives tools that allow him to manage his department
- We talked about how Steven tries to stay ahead of things by planning and cross training
- Stand up meetings that are 10 minutes long each day:
- What did you work on yesterday? Are there any roadblocks? What are you working on today?
We hope this episode inspired you and encouraged you in creating an awesome brand and creative media for your church. If you loved it, share it!
We love getting feedback, so let us know what you thought by rating and giving a quick review on Itunes.
Thanks for Listening!
Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!
If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.
Also, please leave an honest review for Church Brand Guide Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.