Listen to the Podcast Episode
A logo is an icon that represents what your church stands for. It is the first thing people see of your brand, and it needs to be appropriately designed for them.
The logo is a cornerstone of the church’s brand, and you must invest in a great, sticky design to cut through the noise. In this episode, we unpack how your church can be sure it has the right logo.
- The logo is the first thing people see of your church brand.
- People identify your church based on your logo.
- Too many churches have a logo that is outdated.
- Some churches make the mistake of changing their logo too often.
- The logo becomes an emotional connection for people to the organization.
- The symbol represents the entire brand; the logo is an icon for your church.
- A good church logo should represent the love of God over time.
- The logo needs to be simple in the design, so it is sticky; the more complicated the design, the less sticky it is.
- There are many symbols in our faith that can be considered a logo; the cross and the fish.
- The logo design process starts by understanding the brand of the church.
- Church logos fall into 3 categories: classic, modern, and trendy.
- Don’t make the mistake of designing a logo for yourself; design it for your audience.
- Every design element has a meaning and conveys a message.
- Get a logo that is created as a vector not pixel based.
- The logo becomes an icon for what you stand for.
- The design needs to work on all kinds of media.
- Invest in getting the right logo design from a design expert.
- Base your design on the audience you are pursuing.
Get the Church Branding Checklist for Free
Unlock the power of effective branding with our meticulously crafted PDF Ebook.
More Podcast Episodes
Reaching millennials and Gen Z: Innovative church brand for a new generation
Hope City Church is near Los Angeles, California, and went through a momentum-building rebrand to reach millennials and Gen Z. The church, known as Christ Brethren Church of Norwalk, has served the area since the 1970s but struggled to keep its doors open as...
Secrets revealed: Increase attendance at your church’s events with these effective promotional strategies!
Video of Promotion PackageChurch Growth: 500 Ceiling Buster Package We have a special offer to help you get a church website that will help you go from where you are now in weekly attendance to breaking 500. Plus you'll get graphic designs to promote your critical...
Tips to grow your church in 2024: Create a marketing planner for the year
Tutorial VideoSee the Church Growth: 500 Ceiling Buster Package We have a special offer to help you get a church website that will help you go from where you are now in weekly attendance to breaking 500. Plus you'll get graphic designs to promote your critical areas...
How we transformed this church’s brochure website into a visitor magnet
Story of Vertical Church's Website MakeoverHow we transformed this church's brochure website into an engaging online ministry hub What is Vertical Church? Vertical Church is located in Sunrise, Florida and it is part of the ARC network of churches. They have been...
How to take great church photos with this PDF guide
In the digital age, where visuals often speak louder than words, the importance of a vibrant and carefully curated photo library cannot be overstated.
Example of a church rebrand for a church rooted in a denomination
Watch the Story of Trinity's RebrandHow to Create a Consistent Church Brand Across All Platforms: Trinity Temple's Transformation Story What is Trinity Temple? Trinity Temple is a church in Grandview, Missouri, just outside of Kansas City. They have been around for...
