The logo is the most seen item of your church’s brand so it needs to be done right to represent you well.
A great church logo design is unique to the vision of the church. It should feel right to the church leadership but the most important thing is the people in the community need to relate to the design.
On the technical side, great church logo designs have these 4 things:
- the logo design is as simple as possible
- it is designed as a vector, not a pixel-based graphic
- the design can be read at all sizes
- it works on all types of media
The design needs to be a simple vector that is unique to your church.
As part of an overarching brand, the logo design needs to be accompanied by a brand guide document showing how it should be used properly to build trust in the brand.
A brand guide must define the accompanying colors, fonts, and any variations of the logo design.
If you would like me to build your church website, you should check out my workshop where I’ll walk you through a strategy session then design your website in 30 days. Click the link below to learn more and set up a call with me to discuss this for your church.
Journey Church
Journey Church is located just outside of Minneapolis, Minnesota. They rebranded with Church Brand Guide to help them trasition in the upcoming years to a new pastor.
Download the free checklist to guide you through branding your church.
