Church Brand Guide Podcast
In this podcast we discuss practical strategies that are working to help churches reach more people. Michael interview guests who provide great insights on areas of their expertise in serving churches.
Youtube Videos
Tips for promoting your church in the summer months
We recommend planning your promotions each quarter so you stay on top of the details to steward the church resources well and get the best results. Quarter 3 starts in July. Over the years, we have served many churches and found the following list of promotions...
How to make service announcements great so people take their next step, Part 1
Listen to the Podcast Episode In many churches, a lot is happening, but people don't know what those things are. An excellent opportunity to let people know what is happening at church is by making some announcements in the service. In this episode, we explore how to...
How to get a logo that is perfect for your church
Listen to the Podcast Episode A logo is an icon that represents what your church stands for. It is the first thing people see of your brand, and it needs to be appropriately designed for them. The logo is a cornerstone of the church's brand, and you must invest in a...
Tips for leading church leadership in building a brand – part 2
Listen to the Podcast Episode We continue to provide tips to help creatives to lead the church leadership in their area of expertise. In this episode, we unpack the power of proper communication tactics and the excellence that building templates allow. Creatives must...
Tips for leading church leadership in building a brand – part 1
Listen to the Podcast Episode As creatives, we are asked to be an expert in an area of communications, but it can be a struggle to get your ideas implemented. In this episode, we help creatives with tips so they can add value to the church in their area of expertise....
How to use branded emails to get people to take their next steps with your church
Listen to the Podcast Episode Churches that understand how to use emails and text messages properly are the ones that see people join the church, join a group, and join a team. These tools are very effective in helping people take their next steps. The problem is most...
Tips to create videos that develop brand champions
Listen to the Podcast Episode A brand champion participates at a high level to volunteer, give, and invite others to the church. Telling stories is the key to cultivating champions in the church, and one of the most powerful tools to do this is a video showing God's...
Tips to create a church website that gets first time guests
Listen to the Podcast Episode The church website should be the top evangelism outreach tool for your church. The question is, are you getting it right? Here are three tips of the many tips that we discuss in the episodes that will help you right away: Do you have a...
How to use Instagram Reels to build your church’s brand
Listen to the Podcast Episode Churches are typically behind in using new tools for reaching an audience. Don't be like most churches. Denis Estimon is our guest, and he shares the most effective tool your church can use right now to reach people: Instagram Reels. The...
How to do digital outreach instead of marketing
Listen to the Podcast Episode While serving on a church staff in communications, Denis realized he could reach many people through "digital outreach." He was able to cut through the noise to grow the church. He saw how his marketing skills could share the church's...
Example of a church rebrand for a church rooted in a denomination
Listen to the Podcast Episode I think you would agree with me that the local church is the most impactful thing a person can be part of. It can transform someone's life so they live a better story. When a person feels hopeless, the church fills them with hope. When...
Church marketing ideas for promoting your events so you grow the church
Listen to the Podcast Episode Do the events at your church create growth? You can leverage events to grow the church, just like we help Cornerstone Church see new families join the church every month. The key is to think about building your brand instead of just...
Example of a logo design for a 6-decade old church that wants to reach young families today
Listen to the Podcast Episode In this post, we will look at what makes for a great logo design, and then we will look at the example of the logo I created for Calvary Church. Problem What is your logo saying about you? People judge a book by its cover, and your logo...
20 church defining questions that you need to clarify your brand
Listen to the Podcast Episode A great brand is built by asking great questions. I have a list of 20 questions that I ask my new clients to help me get up to speed with their current brand and the vision they have for the future. Once I have these answers, I can...
Tip for creating a sub-brand for a men’s event
Listen to the Podcast Episode Here are a few tips for creating a sub-brand: Tip 1: Only have sub-brands for major events, not every event Tip 2: Sub brands for major ministries, not every ministry Tip 3: Non-majors: change the title font, but keep the rest consistent ...
Example of a logo design for a growing Assemblies of God Church
Pastor Billy Register's Story of Rebranding True Life Church From First Assemblies of Clay CountySince rebranding, True Life Church is seeing a great deal of momentum moving them toward growth. More people are attending the church on a regular basis and joining the...
Ideas for branding from this church that grew by 130% in 2021
Watch The Rebranding StoryA fresh vision needed to be implemented at Legacy Church to take them from where they were to where they needed to be. Pastor John Dunn took over Legacy Church after the previous pastor built it 40 years. He changed the culture and has seen a...
How a thriving church rebranded to reach the post-pandemic world with executive pastor Dain Jepson
I helped Montgomery Community Church cut through the noise by creating alignment with the vision and brand visuals so it could reach more people than ever before. Many churches are dying because people no longer understand why they need a church in their life....
Example of a website designed to reach unchurched millennials
Video Of Geno's InterviewInnovation with business tactics to reach people for ministry with Geno Guevara This episode will open your mind to new possibilities for what is available to you as a ministry. We often get stuck in our own minds, but the most significant...
How to develop culture of creativity and innovation with Nick Agimudie (GBG 075)
Play The VideoShow Notes Many churches struggle with creativity. There is a tension between beinggenuine and innovating within the church. The result is that churches don’t attract creative people, and they feel stuck doing things the way they have always been...