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Church Brand Guide Podcast

In this podcast we discuss practical strategies that are working to help churches reach more people. Michael interview guests who provide great insights on areas of their expertise in serving churches.

Youtube Videos

Tips for leading church leadership in building a brand – part 2

Tips for leading church leadership in building a brand – part 2

Listen to the Podcast Episode We continue to provide tips to help creatives to lead the church leadership in their area of expertise. In this episode, we unpack the power of proper communication tactics and the excellence that building templates allow. Creatives must...

Tips for leading church leadership in building a brand – part 1

Tips for leading church leadership in building a brand – part 1

Listen to the Podcast Episode As creatives, we are asked to be an expert in an area of communications, but it can be a struggle to get your ideas implemented. In this episode, we help creatives with tips so they can add value to the church in their area of expertise....

Tips to create videos that develop brand champions

Tips to create videos that develop brand champions

Listen to the Podcast Episode A brand champion participates at a high level to volunteer, give, and invite others to the church. Telling stories is the key to cultivating champions in the church, and one of the most powerful tools to do this is a video showing God's...

Tips to create a church website that gets first time guests

Listen to the Podcast Episode The church website should be the top evangelism outreach tool for your church. The question is, are you getting it right?  Here are three tips of the many tips that we discuss in the episodes that will help you right away: Do you have a...

How to use Instagram Reels to build your church’s brand

How to use Instagram Reels to build your church’s brand

Listen to the Podcast Episode Churches are typically behind in using new tools for reaching an audience. Don't be like most churches. Denis Estimon is our guest, and he shares the most effective tool your church can use right now to reach people: Instagram Reels. The...

How to do digital outreach instead of marketing

How to do digital outreach instead of marketing

Listen to the Podcast Episode While serving on a church staff in communications, Denis realized he could reach many people through "digital outreach." He was able to cut through the noise to grow the church. He saw how his marketing skills could share the church's...

Example of a church rebrand for a church rooted in a denomination

Example of a church rebrand for a church rooted in a denomination

Listen to the Podcast Episode I think you would agree with me that the local church is the most impactful thing a person can be part of. It can transform someone's life so they live a better story. When a person feels hopeless, the church fills them with hope.  When...

20 church defining questions that you need to clarify your brand

20 church defining questions that you need to clarify your brand

Listen to the Podcast Episode A great brand is built by asking great questions. I have a list of 20 questions that I ask my new clients to help me get up to speed with their current brand and the vision they have for the future.  Once I have these answers, I can...

Tip for creating a sub-brand for a men’s event

Tip for creating a sub-brand for a men’s event

Listen to the Podcast Episode Here are a few tips for creating a sub-brand: Tip 1: Only have sub-brands for major events, not every event Tip 2: Sub brands for major ministries, not every ministry Tip 3: Non-majors: change the title font, but keep the rest consistent ...

Example of a website designed to reach unchurched millennials

Example of a website designed to reach unchurched millennials

Video Of Geno's InterviewInnovation with business tactics to reach people for ministry with Geno Guevara This episode will open your mind to new possibilities for what is available to you as a ministry. We often get stuck in our own minds, but the most significant...

How to brand Christmas to get people to join your church (GBG 074)

How to brand Christmas to get people to join your church (GBG 074)

In this episode, we are talking about Christmas. The episode's goal is to explore how we can give people an experience to make them become part of our church. SHOW NOTES Imagine Christmas as a tradition in your church, where people in your church and the community...