Church Brand Guide helps churches tell their story.
We help churches of all sizes create and communicate their vision to be known and loved by the community they serve. With over 300 churches served, we have become one of the leading experts on branding for local churches.
When it comes to telling your story, you want someone knowledgeable about how best practices work today. You want an expert with experience on what works and what doesn’t so that you can spend your time doing the things only you can do – ministering to people both inside and outside of your church walls.
That’s where the team at Church Brand Guide comes into play.
“We needed a fresh look to take us into the future. Michael was able to give us the brand to make us relevant for a new generation.”
– Pastor Blake, Christwalk Church
Reach Your Community
People judge a book by its cover and decide if they will come to your church based on what they see. You have to get your brand right, so you can bridge the gap between who you are and those you pursue.
Here’s the problem, you are a minister, not a brand specialist. You need a guide to help you get this right because it matters too much to have it wrong.
Church Brand Guide helps churches create and communicate their vision in order to be known and loved by the community they serve. We’ve helped over 300 churches of all sizes all across America tell their story in a clear and consistent way through branding content.
“Our new brand has helped us reach out to our community to let them know where are here for them.”
– Pastor John, Legacy Church
Churches that clarify their message and build a healthy brand are the ones that thrive in their community.
Branding is about how people perceive you.
You cannot tell people what your brand is; they tell you what your brand is. All we can do is be intentional to present ourselves in a way that aligns with our mission.
What people understand quickly is what they will buy into.
You’ll be able to copy and paste the language the most influential and growing churches are using today.
Don’t be like most churches which are confusing to an “outsider.” Instead, build your brand toward those who need you the most.
Our mission is to help churches advance the mission of God’s Kingdom
Our signature framework will lead to a brand strategy that is unique to your vision. This is critical in creating an authentic brand that people know, like, and trust.
A church must get clarity about who they are and the mission God has given them. This should be documented so the church leadership, both paid and volunteer, can help to execute the mission. We guide you through our signature framework and we document the brand strategy.
Once you have clarity, you can create the proper experience to market the church and build awareness in the community. Your website serves as your front door to invite people. The logo is the most seen element of your brand because it goes on everything. We create your brand guidebook to help the church have a consistent, cohesive feel that builds trust.
A great strategy is inviting to those on the outside. The DNA of a growing church has to be welcoming and attractive. The way you look matters because people decide if they will come to church based on what they see online. We will create your visual brand so it is appealing and relevant to your community.
04 Buy In
Growing churches have clear next steps that cause people to become members. You have to make your message simple so people feel like they can achieve the promise you have for them. Consistent communication across all forms of media will help create a culture of trust that leads to an increase in members. We will help you shape a simple plan that people will understand their next steps in your church.
Be The Guide
Our process will set up your church as a guide to help people in your community become the “heroes” of their stories. In his book “Building a Story Brand,” Donald Miller unpacks the seven parts of creating a great story that people want to be a part of.
Clarify Your Message
This step involves simplifying your church’s brand message to make it clear and concise. You should identify the problem your brand solves, articulate it in a straightforward manner, and explain how your ministry offers a solution.
Engage with Story
Storytelling is at the core of the StoryBrand framework. Position your brand as the “guide” and each person as the “hero.” Your brand’s role is to help the hero (a man, woman, teen, or child) on their journey to overcome challenges and achieve their goals.
Create a Character
Develop relatable characters within your brand’s narrative. These characters should include the hero (a man or woman), the guide (your church), and any other relevant figures that support the story (pastors, staff, volunteers). This makes your message more relatable and emotionally engaging.
Identify the Problem
Clearly define the problem or challenge people in your community face. This step helps in empathizing with your audience’s needs and pain points, making your message more relevant to them.
Offer a Solution
Explain how your church’s brand provides a solution to the problem. This solution should be presented as a clear path to success, emphasizing the transformation and benefits your customers will experience.
Call to Action (CTA)
Encourage your audience to take a specific action, such as attending a service, signing up for a newsletter, or contacting your church. Your CTA should align with the solution you’ve presented and guide your customers on their journey.
Church Brand Guide Podcast
We recommend planning your promotions each quarter so you stay on top of the details to steward the church resources well and get the best results. Quarter 3 starts in July. Over the years, we have served many churches and found the following list of promotions...
Listen to the Podcast Episode In many churches, a lot is happening, but people don't know what those things are. An excellent opportunity to let people know what is happening at church is by making some announcements in the service. In this episode, we explore how to...
The logo is a cornerstone of the church’s brand, and you must invest in a great, sticky design to cut through the noise.
Listen to the Podcast Episode We continue to provide tips to help creatives to lead the church leadership in their area of expertise. In this episode, we unpack the power of proper communication tactics and the excellence that building templates allow. Creatives must...
I would like to get to know you and see if I can help you create your church’s brand.
Founder of Church Brand Guide
Michael Persaud is an expert at building your church’s reputation. He focuses on making it clear to both members and visitors what your church stands for so you can build a brand that will resonate with the community.
The Church Brand Guide framework will help you design the appropriate visual identity for your congregation so there is no confusion about who you are or their next steps.
Michael is a creative, hands-on designer who has helped churches across the country reach more people. Michael knows that in today’s world, people don’t understand why they need your church. He uses his creativity and knowledge of branding to bridge the gap between you and those you pursue.
For nearly 20 years, he has been creating brands for organizations nationwide; during that time, he designed promotions for some of the most well-known entertainment tours. Now, he brings his expertise to local churches by developing logos and websites while volunteering at his local church.
Persaud Creative is the parent company of Church Brand Guide.
Church Branding Checklist
The world is a noisy place and that’s why you need a brand that strategically cuts through the static to reach your target audience.
If you are thinking about a new logo or website for your church, this checklist is the perfect starting point, and it’s free!
When your brand’s visual design doesn’t reflect the value of your church, your perception gets tarnished. A church with a strategic brand gets more people to come and ultimately chooses to contribute to the clear vision that is presented.
Get this free step-by-step resource to help you build an amazing church brand that gets you noticed in a noisy world.