Church Brand Guide helps churches tell their story.

We help ministries of all sizes create and communicate their vision to be known and loved by the community they serve. With hundreds of churches served, we have become one of the leading experts on branding for local churches.

When it comes to telling your story, you want someone knowledgeable about how best practices work today. You want an expert with experience on what works and what doesn’t so that you can spend your time doing the things only you can do – ministering to people both inside and outside of your church walls.

That’s where the team at Church Brand Guide comes into play.

“We needed a fresh look to take us into the future. Michael was able to give us the brand to make us relevant for a new generation.”
– Eric Cobbins, The Worship Center

Reach Your Community

People judge a book by its cover and decide if they will come to your church based on what they see. You have to get your brand right, so you can bridge the gap between who you are and those you pursue.

Here’s the problem, you are a minister, not a brand specialist. You need a guide to help you get this right because it matters too much to have it wrong.

Church Brand Guide helps churches create and communicate their vision in order to be known and loved by the community they serve. We’ve helped hundreds of churches of all sizes all across America tell their story in a clear and consistent way through branding content.

“Our new brand has helped us reach out to our community to let them know where are here for them.”
– Pastor John, Legacy Church

Get Results

Churches that clarify their message and build a healthy brand are the ones that thrive in their community.

Branding is about how people perceive you.
You cannot tell people what your brand is; they tell you what your brand is. All we can do is be intentional to present ourselves in a way that aligns with our mission.

What people understand quickly is what they will buy into.
You’ll have the language to be influential and grow in your unique community.

Don’t be like most churches which are confusing to an “outsider.” Instead, build your brand toward those who need you the most.

How We We Are Different

When looking for brand design services, you typically have one of two options:

#1 Freelancer

Freelancers or “one-man shops” are often overworked, overwhelmed and hard to get a hold of since they’re wearing every hat.

#2 Big Agency

And with an agency, you’ll spend $30,000 for your new brand and you’ll feel like a number.

We’re right in the middle!

We have developed our signature brand framework to get your high-end brand designed in less time and costing less money.

You’ll get a guide to take you through the process, and our team will create all the marketing elements for you.

Our mission is to help churches advance the mission of God’s Kingdom

Signature Framework

Our signature framework will lead to a brand strategy that is unique to your vision. This is critical in creating an authentic brand that people know, like, and trust.

01 Clarity

A church must get clarity about who they are and the mission God has given them. This should be documented so the church leadership, both paid and volunteer, can help to execute the mission. We guide you through our signature framework and we document the brand strategy.

02 Experience

Once you have clarity, you can create the proper experience to market the church and build awareness in the community. Your website serves as your front door to invite people. The logo is the most seen element of your brand because it goes on everything. We create your brand guidebook to help the church have a consistent, cohesive feel that builds trust.

03 Attract

A great strategy is inviting to those on the outside. The DNA of a growing church has to be welcoming and attractive. The way you look matters because people decide if they will come to church based on what they see online. We will create your visual brand so it is appealing and relevant to your community.

04 Buy In

Growing churches have clear next steps that cause people to become members. You have to make your message simple so people feel like they can achieve the promise you have for them. Consistent communication across all forms of media will help create a culture of trust that leads to an increase in members. We will help you shape a simple plan that people will understand their next steps in your church.

Be The Guide

Our process will set up your church as a guide to help people in your community become the “heroes” of their stories. In his book “Building a Story Brand,” Donald Miller unpacks the seven parts of creating a great story that people want to be a part of. 

Clarify Your Message

This step involves simplifying your church’s brand message to make it clear and concise. You should identify the problem your brand solves, articulate it in a straightforward manner, and explain how your ministry offers a solution.

Engage with Story

Storytelling is at the core of the StoryBrand framework. Position your brand as the “guide” and each person as the “hero.” Your brand’s role is to help the hero (a man, woman, teen, or child) on their journey to overcome challenges and achieve their goals.

Create a Character

Develop relatable characters within your brand’s narrative. These characters should include the hero (a man or woman), the guide (your church), and any other relevant figures that support the story (pastors, staff, volunteers). This makes your message more relatable and emotionally engaging.

Identify the Problem

Clearly define the problem or challenge people in your community face. This step helps in empathizing with your audience’s needs and pain points, making your message more relevant to them.

Offer a Solution

Explain how your church’s brand provides a solution to the problem. This solution should be presented as a clear path to success, emphasizing the transformation and benefits your customers will experience.

Call to Action (CTA)

Encourage your audience to take a specific action, such as attending a service, signing up for a newsletter, or contacting your church. Your CTA should align with the solution you’ve presented and guide your customers on their journey.

Church Brand Guide Podcast

Latest Episodes

I would like to get to know you and see if I can help you create your church’s brand.

Founder of Church Brand Guide

Michael Persaud is an expert at building your church’s reputation. He focuses on making it clear to both members and visitors what your church stands for so you can build a brand that will resonate with the community.

The Signature Church Brand Guide framework will help you design the appropriate visual identity for your congregation so there is no confusion about who you are or their next steps.

Michael is a creative, hands-on designer who has helped churches across the country reach more people. Michael knows that in today’s world, people don’t understand why they need your church. His team uses his creativity and knowledge of branding to bridge the gap between you and those you pursue.

Since 2011, he has been creating brands for organizations nationwide; during that time, he designed promotions for some of the most well-known entertainment tours. Now, he brings his expertise to local churches by developing brands that cause them to grow and do the most good.

Persaud Creative is the parent company of Church Brand Guide.

Michael Persaud

Strategist, Art Director

Denis Estimon

Graphic Designer

Dan Wienhold

Web Developer

Teri Webner


Renan Debarros

Marketing Director

Church Branding Checklist

The world is a noisy place and that’s why you need a brand that strategically cuts through the static to reach your target audience.

If you are thinking about a new logo or website for your church, this checklist is the perfect starting point, and it’s free!

When your brand’s visual design doesn’t reflect the value of your church, your perception gets tarnished. A church with a strategic brand gets more people to come and ultimately chooses to contribute to the clear vision that is presented.

Get this free step-by-step resource to help you build an amazing church brand that gets you noticed in a noisy world.