064 The branding process for a church plant in a rural blue-collared community

I created a brand around the vision of Pastor TJ and his team that would relate to the city. In this episode, you’ll get inspired by the branding process and learn the tactics that result in an attractive design.

The colors are in line with the local NFL football team, which is a big deal to the area. We choose a font for the logo in line with popular brands that people wear in the area. The logo’s design is simple and able to be used for the marketing methods of Waters Edge, including a float in the annual city-wide parade.