by Michael | Jan 15, 2016 | Brand, Identity, Podcast
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by Michael | Jul 30, 2015 | Brand
When people come into contact with your brand—whether it be attending your church, visiting your website, or getting a flier in the mail – it needs to be a familiar experience each time. This is made possible when your brand is coherent and consistent. Coherence...
by Michael | Jul 21, 2015 | Brand, Resources
A touchpoint it is any part of your brand which comes into contact with your audience. This can be a printed piece, video, web or any other form of media. The goal of a touchpoint is to have a consistent feel with both message and visuals toward the overall brand of...
by Michael | Jul 13, 2015 | Brand, Resources, Vision
A great vision is carried out by someone who imagines and delivers what others have yet to see or consider possible. Translating this vision into something tangible, like visual and graphical components, makes it a reality for others to choose to be informed. When...
by Michael | Apr 15, 2015 | Brand
When deciding to brand your church, it is a process that goes beyond simple design and marketing to represent the unique character of your church. At every touchpoint, you can communicate vision with your congregation and those outside your walls. But before...
by Michael | Apr 15, 2015 | Brand
How to Create Your Church’s Brand A brand is the consistent communication of your church’s vision throughout all forms of media and actions. When you create a brand for your church, it makes your vision tangible. An awareness is created that can speak to and...
