by Michael | Jul 21, 2015 | Brand, Resources
A touchpoint it is any part of your brand which comes into contact with your audience. This can be a printed piece, video, web or any other form of media. The goal of a touchpoint is to have a consistent feel with both message and visuals toward the overall brand of...
by Michael | Jul 13, 2015 | Brand, Resources, Vision
A great vision is carried out by someone who imagines and delivers what others have yet to see or consider possible. Translating this vision into something tangible, like visual and graphical components, makes it a reality for others to choose to be informed. When...
by Michael | Jun 29, 2015 | Resources, Uncategorized
Once you have decided to brand your church, you will need a knowledgeable graphic designer. Choosing between a full-time staff member or contracted designer is a big part of this process. While a staff member might seem to be the obvious route, there are great...