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How to Establish a Brand While Leading Another Ministry (CBG009)

by Mpersaud | Apr 13, 2016 | Brand, Identity, Logo, Media, Podcast, Vision | 0 comments

Laptop keyboard and mouse beside sketches of logos and design elements, illustrating the branding process for churches.

This week we interview Keegan Walsh of Living Hope Church in Chicago, Illinois. He lifts the lid on the job of a talented church staff media designer who also is the Student Pastor. Keegan gives tips on how he is able to get it all done and shares how he established a brand for the church in the Chicago area.

 

Show Notes:

Keegan talks about rebranding a church that has been around for almost 70 years and how to keep the designs relevant to the younger generation. He shares the tension and how his church is able to make it work so they can reach people in their community.

We discuss what Keegan’s passion is for working on a church staff. He shares the reward he receives when working to help other people experience life changes.
Keegan shares tips on getting things down with the media. He talks about some resources which allow him to use shortcuts to get projects done quickly.
There is a discussion about how to design for multiple departments within a church. There is a challenge to create graphics that appeal to different audiences while still keeping in line with the church’s overall brand.
We discuss baptism videos as one of the most effective things Keegan’s church does to impact people. Keegan talks about the process of creating a baptism video.
Keegan talks about how he is able to use project management tools in order to set up projects for the future. The result is a higher quality of work and less stress for the staff. The tool his team uses is Asana and they are thrilled with the benefits of being able to plan ahead.
Resources:
seeds.churchonthemove.com
Envato network of websites
asana.com
trello.com
Creativity Inc. by Ed Catmull and Amy Wallace
Check out Keegan’s church:
http://livinghope.us/

 

We have new content up every week. To stay up to date listen and subscribe on Itunes to get all you need to know on branding and media for your church.

 

We hope this episode inspired you and encouraged you in creating an awesome brand and creative media for your church.  If you loved it, share it!

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