Listen to the Podcast Episode
In this post, we will look at what makes for a great logo design, and then we will look at the example of the logo I created for Calvary Church.
Problem
What is your logo saying about you? People judge a book by its cover, and your logo is the most seen part of your brand. The problem may be that your logo communicates that you are not relevant to your community.
Solution
Get an updated logo that better relate to your audience and looks good in various forms of media. You will gain brand recognition in the community, so people know you exist.
Result
A good logo increases the effectiveness of your marketing efforts by making you appear relevant.
Tips for creating an effective:
- Know your logotypes:
- Word mark
- Letter mark
- Symbol
- Combination mark
- The design needs to be a vector
- It must be a simple design so it is sticky
- Brand document
- Brand colors and fonts
- Logo variations defined
- File types for your logo: JPG, PNG, EPS
- Store your logo files online so you can share them via a link within the organization; dropbox or Google Drive
- Only use approved versions of the logo to keep the brand consistent
- Don’t use the font that is in the logo in other designs; protect the logo
Contact me to discuss building your brand and learn more about my signature branding process for churches.
Example: Calvary Church
This church is a Reformed Church in central Iowa in a community with people that have a church background. The leadership wanted to create an updated look to help the church stay relevant to young families moving into the area regularly.
We designed a mark with a cross and gave it a modern look while combining it with the church’s name. The combination mark provides flexibility for the logo design to be used on all media types. This design reflects the audience the church is good at reaching, which is people looking for a good church home.
The font we used for the logo design has a clean look and is timeless. The green color scheme represents the growth people experience as part of the church and its many programs. Overall, the brand design provides a sense of authority for people to know that their family is in a good place.
Calvary Church Logo

Here is what we did with Calvary Pella with our Tier 2 Package:
- Brand strategy
- Logo
- Brand book
- Website
- Signs for the facility
- Collateral materials
- Photography
- Video
The new banding is implemented on the website, on social media, in the facilities, on the property, and on their church vehicles.






Calvary Church Website

Book A Call
Get on a call with Michael to learn about the branding process and to ask questions. We specialize in building church websites, logos, and developing your brand strategy to get people to join the church.
More Case Studies
Example of a church rebrand for a church rooted in a denomination
Listen to the Podcast Episode I think you would agree with me that the local church is the most impactful thing a person can be part of. It can transform someone's life so they live a better story. When a person feels hopeless, the church fills them with hope. When...
Example of a logo design for a growing Assemblies of God Church
Pastor Billy Register's Story of Rebranding True Life Church From First Assemblies of Clay CountySince rebranding, True Life Church is seeing a great deal of momentum moving them toward growth. More people are attending the church on a regular basis and joining the...
Example of a brand designed for a church planter
Pastor Brandon Sereg: ReviewLogo DesignChurch Brand Guide developed a brand for Vibrant Church that raised over $450,000 before launch day. Church planters struggle to get past their first year of existence because they cannot build the church fast enough to sustain...
Inspiration from a church logo design for mission-minded people
Pastor Clint SpragueWe rebranded LifeMission Church through a name change to help them cut through the noise in their city. Over the next several years, the church grew by 13% to see record attendance, salvations, and giving. People need what LifeMission has to offer...
Example of a website rebrand that helps this church reach young families
Watch The Rebranding StoryLogo DesignHOPE's House has been around for about 20 years, and they realized the branding that got them where they are was not going to take them where they wanted to go next. They needed a website that would elevate them online to reach...
How a thriving church rebranded to reach the post-pandemic world with executive pastor Dain Jepson
I helped Montgomery Community Church cut through the noise by creating alignment with the vision and brand visuals so it could reach more people than ever before. Many churches are dying because people no longer understand why they need a church in their life....