April is a pivotal month for church marketing, with Easter Sunday drawing the highest attendance of any Sunday during the year. Studies show that church attendance spikes by 25% during Easter, with 81% of adults planning to celebrate the holiday in some way.
This surge creates a unique opportunity for churches to connect with new visitors and grow their community. Research from Lifeway indicates that 93% of pastors see Easter as a key time for reaching people who don’t regularly attend church.
A clear marketing strategy ensures churches make the most of this opportunity. Without a plan, churches risk missing connections with potential new members who are actively seeking a spiritual home during this season.
What You’ll Learn in This Guide:
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How to create an effective Easter marketing campaign
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Ways to welcome and connect with new visitors
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How to keep momentum strong after Easter Sunday
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Best practices for building lasting relationships with your community
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How to track and measure success
These proven strategies work for churches of all sizes, from small congregations to mega-churches. Each section provides actionable tips you can start using today to grow your church community this Easter season and beyond.
Before Easter: Setting the Stage
1. Update Your Church Website
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Clearly display Easter service times and details
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Add a homepage banner and a dedicated Easter landing page
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Include parking information, children’s activities, and what visitors can expect
2. Plan Your Social Media Content
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Start at least two weeks before Easter
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Share a mix of inspiring quotes, behind-the-scenes photos, and service announcements
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Best posting times: 9 AM, 12 PM, and 7 PM
3. Order Print Materials Early
You’ll need:
✅ Outdoor banners
✅ Welcome packets
✅ Service programs
✅ Directional signs
✅ Parking lot markers
4. Advertise in Your Community
Consider:
📢 Local newspaper ads
📻 Radio spots
📌 Community bulletin boards
🚪 Door hangers in nearby neighborhoods
🏡 Yard signs for church members
5. Make Service Times Easy to Find
List them on:
🔹 Google Business Profile
🔹 Facebook Events
🔹 Church website
🔹 Email signatures
🔹 Printed materials
🔹 Social media profiles
6. Encourage Social Sharing
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Create a simple hashtag (e.g., #EasterAtGrace2024)
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Ask church members to share Easter events on their personal social media
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Provide ready-to-post images and text
7. Prepare for Increased Traffic
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Test all digital sign-up forms
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Ensure your website can handle more visitors
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Plan for overflow parking and seating
Easter Sunday Success Plan
1. Create a Warm Welcome
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Train your welcome team at least two weeks before Easter
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Assign specific roles and station assignments
2. Prepare Visitor Packets
Each packet should include:
📜 A warm welcome letter
📍 Church information card
🍬 Small gift or treat
📆 Upcoming events calendar
📝 Clear next steps card
3. Set Up a Photo Booth
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Create a designated area with good lighting and an Easter-themed backdrop
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Assign a volunteer photographer to capture family moments
4. Optimize Connection Cards
✅ Keep them simple (name, email, phone only)
✅ Include a clear call to action
✅ Offer a small gift for filling it out
✅ Make drop-off locations obvious
5. Plan Your Follow-Up Process
💌 Send a thank-you email within 24 hours
✉️ Mail a handwritten note within 48 hours
📞 Make a friendly phone call within 72 hours
📅 Invite them to next week’s service
📢 Share information about small groups
6. Be Ready for a Crowd
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Have extra chairs, parking attendants, and children’s ministry volunteers
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Remember, 25% of Easter attendees are first-time guests
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Make their experience so positive they’ll want to return
7. Create a Clear “Next Steps” Area
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Train volunteers to answer questions and help visitors get connected
After Easter: Turning Guests into Regular Attendees
1. Follow Up Immediately
✅ Send personalized thank-you emails within 24 hours
✅ Call new visitors within 48 hours
✅ Mail handwritten notes by day three
2. Gather Visitor Information
Track:
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Contact details
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Family information
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Areas of interest
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Follow-up status
3. Send a Brief Visitor Survey
Ask:
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What did you enjoy most?
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How did you hear about our church?
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What would make you return?
4. Offer Clear Next Steps
📅 Invite visitors to a newcomers’ lunch next Sunday
👥 Encourage small group participation
☕ Host a casual coffee meet-up with church leaders
🙌 Suggest volunteer opportunities
Building Momentum After Easter
1. Plan Post-Easter Events
April-May Event Ideas:
🎉 Community Block Party (Food, games, and fellowship)
🙏 Revival Event (Deepen faith and engagement)
🌸 Spring Refresh (New seasonal branding for your church)
2. Market for Mother’s Day
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Start early (first week of April)
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Plan a special service honoring moms
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Create a photo station for families
3. Keep Social Media & Digital Outreach Strong
📆 Share weekly updates
📷 Post Easter highlights
📧 Send a follow-up email series
🎥 Live stream Q&A or prayer meetings
4. Measure Your Success
Track:
📊 Attendance numbers vs. last year
✍️ New visitor cards completed
📩 Follow-up responses
📱 Social media engagement
Conclusion: Keep the Momentum Going
April offers unique opportunities to grow your church community. Success doesn’t just come from a great Easter Sunday—it’s about what you do before, during, and after the celebration.
Quick Action Checklist:
✅ Update your website with current service times and events
✅ Create a welcoming environment for first-time visitors
✅ Follow up with new guests within 48 hours
✅ Plan engaging spring activities for families
✅ Track your results to improve for next year
Consistent outreach and relationship-building will help your church see long-term growth beyond Easter. Stay intentional, welcoming, and focused on creating an environment where new visitors feel at home.
Need more support? Church Brand Guide has ready-made Easter graphics, branding kits, and event templates to help you create a seamless marketing plan. Let’s make this Easter season one to remember!
Bonus: April Graphics Are Here – Let’s Celebrate Spring Together!
Host the Ultimate Church Gathering with Our Block Party Graphics!
Get your church ready for an exciting season of connection with our April Graphics Packages, featuring vibrant designs for all your spring events! The highlight this month is our Block Party graphics – perfect for creating a welcoming, family-friendly event that brings your community together. Whether you’re planning games, food, music, or just a great time after service, these graphics will help you spread the word with ease and style. Download today and make your April events stand out with eye-catching, cohesive visuals!
Ignite Revival with Stunning Graphics!
Get ready to spark something powerful in your church! Our Revival Graphics are designed to inspire and invite your congregation to go deeper in their faith. These professionally crafted designs are perfect for church revivals, prayer nights, and spiritual renewal events.
With easy customization in Canva, you can add your event details and start promoting in minutes! Whether online, in print, or on digital screens, these graphics will create a consistent and compelling message that draws people in.
Freshen Up Your Church’s Look with Our New Spring Graphics!
Spring is here, and so are our brand-new Spring Graphics—ready for download NOW! 🌼✨ Fresh, bright, and uplifting designs to bring new energy to your church’s marketing, both in-person and online. Let’s shake off the winter blues and refresh your visuals with a vibrant new look! 🌞🎨
Get ready to inspire, invite, and engage your community with stunning spring-themed graphics. Download yours today and let’s make this season shine!
