Church Marketing Roadmap
01. Get People to Visit
02. Get Them to Become a Member
03. They Volunteer & Donate
Define Your Target Audience
We help your church identify its target audience to create focused, effective marketing that resonates with the people you’re called to serve.
Values
Defining their values helps your church align its messaging, ministries, and outreach efforts with what matters most to the people you’re called to serve.
Problems
Identifying your target audience’s problems allows your church to communicate meaningful solutions that address their real-life struggles and guide them toward hope and transformation.
Defining the User Journey for Your Church
Creating a clear user journey helps people feel welcomed, connected, and engaged. Here’s our four-step pathway your church can implement:
01 . Get Hope
Visitors experience Christ’s love and the welcoming environment of your church during services.
02. Find Community
Small groups provide a space for meaningful relationships and spiritual growth.
03. Discover Purpose
Help attendees uncover their God-given gifts and understand how they can contribute to the church’s mission.
04. Make a Difference
Encourage people to use their talents to impact lives and support your church’s vision.
Each step builds on the last, creating a pathway to spiritual growth and connection within your church family.
The marketing path starts when someone discovers your church online or through a personal invite and attends a service to find hope and connection. They then join a small group, discover their purpose in a growth track, and become active contributors through volunteering and donating.
Screen to Street
• Social Media
• Website
Street to Seat
• Parking Lot
• Lobby
Seat to Member
• Growth Track
Member to Champion
• Volunteer
• Donate
Get Your Church's Digital Marketing Strategy
Use the link below to purchase the strategy session.