Logo Design Story for United Church
A Unified Vision: The Story Behind United Church’s Inspiring New Logo
United Church, a congregation formed by the merger of two churches, stands as a testament to the power of collaboration, purposeful design, and an unwavering commitment to welcoming families with children. The story of their journey, embodied in their logo, is a shining example of how branding can reflect a church’s mission and vision.
A Tale of Two Congregations
United Church’s story begins with two separate churches, each with its own rich history and unique identity. Because of their desire to expand their outreach, these two congregations decided to unite their efforts and resources, forming a new, vibrant entity with a mission to bring people together in the name of Jesus.
Embracing Families and Children
The leadership at United Church recognized the importance of reaching out to families with children under 18, a group often underserved in today’s busy world. They aimed to create an environment where both parents and children would feel welcomed, cherished, and spiritually nourished. To effectively communicate this mission, they needed a visual identity that would resonate with their target audience.
A Versatile Vector Design
Understanding the need for versatility in today’s digital world, the Church Brand Guide team created a vector design for their logo, ensuring that it could be easily adapted to various forms of media. A simple vector logo enables it to shine on their website, social media profiles, printed materials, and even on large banners or billboards when the occasion calls for it.
Church Brand Guide: A Listening Partner
When it came to the creation of the United Church’s logo, Church Brand Guide played a pivotal role. This trusted partner took the time to listen to the congregation’s mission, values, and aspirations, understanding that the logo should encapsulate the essence of their unity and their commitment to welcoming families.
The resulting logo is a beautiful representation of the church’s core values.
A Ripple of Momentum
With its new logo in place, United Church witnessed a remarkable surge of momentum. Their message of unity and family inclusion began to resonate with the community, drawing in new visitors regularly. Families with children felt the warmth and acceptance that the church offered, making United Church their spiritual home.
In the story of United Church, we see the transformational power of thoughtful branding and design, reminding us that even the smallest symbol can carry immense significance, embodying the hopes and dreams of a community.
Book A Call
Get on a call with Michael to learn about the branding process and to ask questions. We specialize in building church websites, logos, and developing your brand strategy to get people to join the church.
More Podcast Episodes
In the digital age, where visuals often speak louder than words, the importance of a vibrant and carefully curated photo library cannot be overstated.
Watch the Story of Trinity's RebrandHow to Create a Consistent Church Brand Across All Platforms: Trinity Temple's Transformation Story What is Trinity Temple? Trinity Temple is a church in Grandview, Missouri, just outside of Kansas City. They have been around for...
Watch how what we did to brand River Lights of WonderWhat is River Lights of Wonder? Rivers Lights of Wonder is an anual event put on by Riverside Church to bless their community by providing a light show for families to drive through in the month of December. There...
Writing a pastor bio involves conveying essential information about the pastor’s background, qualifications, and personal attributes.
Interview with Pastor Lester Bell"Hey Mr. Persaud! I was working on some end of the year numbers for Momentum Church and I wanted to share them with you! 80% increase in budget513% increase in membership All since becoming Momentum! Thank you for helping us with our...
We recommend planning your promotions each quarter so you stay on top of the details to steward the church resources well and get the best results. Quarter 3 starts in July. Over the years, we have served many churches and found the following list of promotions...