Tips to create a great church website design

• Most church websites are very confusing. Confusion is the enemy.
• The website should be built with a goal. If the church website was an employee, what would its job description be?
• The site needs to focus on getting new visitors to help them become guests.
• The site needs a call to action. A great call-to-action for your website is for the user to visit the church in person or online.
• Design the website for the new user that is checking out the church for the first time. Answer their questions so you bring down their walls toward visiting.
• If possible, use other methods to communicate to members besides the website so there is a clear experience. This could be a church app or another website just for members.
• The website is either building your brand by adding value to people or it’s taking away from your brand by confusing them.

01 Home Page

• The website should be designed with a primary focal point such as getting a new user to visit the church.
• When you provide too many options, people don’t take action.
• Use photos to show them what you look like. Be genuine.
• The home page needs to be clear to let people know what benefits you offer them.

02 About Page

• The About page is the second most visited page on your website.
• The About page should be about your audience and their needs, not about how great the church is.
• A brand is about the story, visuals, and reputation.
• Show your team because people are curious about who is in charge.
• Describe the values and beliefs you have.

03 Visit Page

• Designed to show the church with pictures and video so people can see themselves at your church.
• Kids ministry should be highlighted because young families care about what you offer.
• FAQ section to let people know what to expect.
• Show authentic pictures of people smiling at the church.

04 Kids Page

• Simple page layout with information parents wants to know.
• Let them know the kid’s ministry is fun, clean, and safe.
• Include a preregistration option if you are able to.
• Let them know about your leadership.

Lesson 1

Your church’s website is where new guests come first to decide whether they will come on a weekend. 

Lesson 2

The website needs to be designed like an employee with a specific job working 24/7 to get people to a worship service.