What is Good Branding for My Church? (CBG001)

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This inaugural episode explores what it means to be strategic to establish the proper brand for your church. A simple definition for brand is perception and churches should be strategic to allow the perception of them to be exactly what it is intended to be.

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Show Notes:

Brand can be defined as perception

• Be intentional to make the vision sticky – have a plan
• Focus on your audience – define it

Church Example:
• Summit Park example – young families
• lean into their strengths
• result has been growth of over 600 people in just over 2 years
• www.summitparkchurch.com

Your brand is your vision. Take time to define your vision
1) What are the wins which energize
2) Who are you called to reach?
3) What does your church do better than anyone else?
4) How do you measure success/what do you celebrate?

• A clear vision allows people to support it with their resources

Disney – Happiest place on earth
1) Make them feel special
2) Treat them as an individual
3) Respect them no matter where they are from
4) Have your people well trained

• Your brand is important because people need what you have to offer
• You have to have alignment to be good stewards
• Being intentional creates a healthy culture – momentum to do big things

Links to several churches with strong a brand:

• Church On The Move
• Elevation Church
• Newspring Church
• Hillsong Church
• Life Church[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/6″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]

We have a new content up every week. To stay up to date listen and subscribe on Itunes to get all you need to know on branding and media for your church.

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We hope this episode inspired you and encouraged you in creating an awesome brand and creative media for your church.  If you loved it, share it!

We love getting feedback, so let us know what you thought by rating and giving a quick review on Itunes.

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