Bishop Jack Vaughn talks of the importance of churches having a good understanding of who they are trying to reach and how to reach them. He talks about the need for church leaders to focus on reaching the next generation so there is a legacy in place long after them. Bishop Vaughn shares his perspective on a rebranding process he led his church through several years ago to shift from what they had been doing to being more outward-focused.
Practical Insights for Churches: Adapting Marketing and BrandingShow Notes:
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