Church Brand Guide helps churches grow by telling their story.
We help ministries of all sizes create and communicate their vision to be known and loved by the community they serve. With hundreds of churches served, we have become one of the leading experts on branding for local churches.
When it comes to telling your story, you want someone knowledgeable about how best practices work today. You want an expert with experience on what works and what doesn’t so that you can spend your time doing the things only you can do – ministering to people both inside and outside of your church walls.
That’s where the team at Church Brand Guide comes into play.
“We needed a fresh look to take us into the future. Michael was able to give us the brand to make us relevant for a new generation.”
– Eric Cobbins, The Worship Center
Reach Your Community
People judge a book by its cover and decide if they will come to your church based on what they see. You have to get your brand right, so you can bridge the gap between who you are and those you pursue.
Here’s the problem, you are a minister, not a brand specialist. You need a guide to help you get this right because it matters too much to have it wrong.
Church Brand Guide helps churches create and communicate their vision in order to be known and loved by the community they serve. We’ve helped hundreds of churches of all sizes all across America tell their story in a clear and consistent way through branding content.
“Our new brand has helped us reach out to our community to let them know where are here for them.”
– Pastor John, Legacy Church
Get Results
Churches that clarify their message and build a healthy brand are the ones that thrive in their community.
Branding is about how people perceive you.
You cannot tell people what your brand is; they tell you what your brand is. All we can do is be intentional to present ourselves in a way that aligns with our mission.
What people understand quickly is what they will buy into.
You’ll have the language to be influential and grow in your unique community.
Don’t be like most churches which are confusing to an “outsider.” Instead, build your brand toward those who need you the most.
How We We Are Different
When looking for brand design services, you typically have one of two options:
#1 Freelancer
Freelancers or “one-man shops” are often overworked, overwhelmed and hard to get a hold of since they’re wearing every hat.
#2 Big Agency
And with an agency, you’ll spend $30,000 for your new brand and you’ll feel like a number.
We’re right in the middle!
We have developed our signature brand framework to get your high-end brand designed in less time and costing less money.
You’ll get a guide to take you through the process, and our team will create all the marketing elements for you.
Our mission is to help churches advance the mission of God’s Kingdom
Signature Framework
Our signature framework will lead to a brand strategy that is unique to your vision. This is critical in creating an authentic brand that people know, like, and trust.
01 Clarity
A church must get clarity about who they are and the mission God has given them. This should be documented so the church leadership, both paid and volunteer, can help to execute the mission. We guide you through our signature framework and we document the brand strategy.
02 Experience
Once you have clarity, you can create the proper experience to market the church and build awareness in the community. Your website serves as your front door to invite people. The logo is the most seen element of your brand because it goes on everything. We create your brand guidebook to help the church have a consistent, cohesive feel that builds trust.
03 Attract
A great strategy is inviting to those on the outside. The DNA of a growing church has to be welcoming and attractive. The way you look matters because people decide if they will come to church based on what they see online. We will create your visual brand so it is appealing and relevant to your community.
04 Buy In
Growing churches have clear next steps that cause people to become members. You have to make your message simple so people feel like they can achieve the promise you have for them. Consistent communication across all forms of media will help create a culture of trust that leads to an increase in members. We will help you shape a simple plan that people will understand their next steps in your church.
Be The Guide
Our process will set up your church as a guide to help people in your community become the “heroes” of their stories. In his book “Building a Story Brand,” Donald Miller unpacks the seven parts of creating a great story that people want to be a part of.
Clarify Your Message
This step involves simplifying your church’s brand message to make it clear and concise. You should identify the problem your brand solves, articulate it in a straightforward manner, and explain how your ministry offers a solution.
Engage with Story
Storytelling is at the core of the StoryBrand framework. Position your brand as the “guide” and each person as the “hero.” Your brand’s role is to help the hero (a man, woman, teen, or child) on their journey to overcome challenges and achieve their goals.
Create a Character
Develop relatable characters within your brand’s narrative. These characters should include the hero (a man or woman), the guide (your church), and any other relevant figures that support the story (pastors, staff, volunteers). This makes your message more relatable and emotionally engaging.
Identify the Problem
Clearly define the problem or challenge people in your community face. This step helps in empathizing with your audience’s needs and pain points, making your message more relevant to them.
Offer a Solution
Explain how your church’s brand provides a solution to the problem. This solution should be presented as a clear path to success, emphasizing the transformation and benefits your customers will experience.
Call to Action (CTA)
Encourage your audience to take a specific action, such as attending a service, signing up for a newsletter, or contacting your church. Your CTA should align with the solution you’ve presented and guide your customers on their journey.
Church Brand Guide Podcast
Latest Episodes
Church Logo Design Trends That Make You Stand Out
In this video, we explore the latest trends in modern church logo design that are shaping the visual identities of churches today. Discover how flat designs, bold fonts, and abstract symbolism are helping churches create simple yet powerful logos.
The Importance of a Modern Church Logo in Today’s Digital World
Watch the Podcast EpisodeA church logo is more than just a pretty picture – it's the face of your church's brand and visual identity. In today's fast-paced world, a modern church logo can appeal to both your existing members and attract new visitors. Many churches are...
AI and Church Marketing Part 2
Listen to Our Discussion on AI and How it to Pertains to the Church - Part 2When it comes to AI, how can we as a church be aware of what is going on, what is currently out there, what is coming and how can we start to utilize it in our churches? In this article, we...
AI and Church Marketing Part 1
Listen to Our Discussion on AI and How it to Pertains to the Church - Part 1What do church leaders need to know about AI and what's going on right now? In this article, we join with guest Denis Estimon from churchai.com to give an overview on this huge topic and...
I would like to get to know you and see if I can help you create your church’s brand.
Founder of Church Brand Guide
Michael Persaud is an expert at building your church’s reputation. He focuses on making it clear to both members and visitors what your church stands for so you can build a brand that will resonate with the community.
The Signature Church Brand Guide framework will help you design the appropriate visual identity for your congregation so there is no confusion about who you are or their next steps.
Michael is a creative, hands-on designer who has helped churches across the country reach more people. Michael knows that in today’s world, people don’t understand why they need your church. His team uses his creativity and knowledge of branding to bridge the gap between you and those you pursue.
Since 2011, he has been creating brands for organizations nationwide; during that time, he designed promotions for some of the most well-known entertainment tours. Now, he brings his expertise to local churches by developing brands that cause them to grow and do the most good.
Persaud Creative is the parent company of Church Brand Guide.
Michael Persaud
Strategist, Art Director
Denis Estimon
Graphic Designer
Dan Wienhold
Web Developer
Teri Webner
Assistant
Renan Debarros
Marketing Director
Get the Church Branding Checklist for Free
Unlock the power of effective branding with our meticulously crafted PDF Ebook.
In a world filled with constant noise and distractions, standing out is crucial. We've put together this comprehensive guide to show you how a well-designed visual identity can be the key to cutting through the clutter and reaching your audience.
Inside, you'll discover the secrets to creating the perfect website, a memorable logo, stunning photography, and eye-catching graphics that will not only capture attention but also inspire people to take their next steps.
Whether you're a pastor, marketer, or simply someone eager to make an impact, this E-book is your roadmap to success through the art of branding.
Don't miss out on this opportunity to transform your brand and connect with your audience on a whole new level.