The process for introducing a new logo to a church is unpacked in this episode in a way that builds momentum toward the vision for the future. When a new logo is introduced with a fresh vision, people will resist it naturally. You can be strategic to allow people to see the need for change so they can feel like they are a part of something bigger than themselves.
A great brand is about building a culture that builds bridges between who you are and those you are trying to reach. I’d love to consult with you to help you build your church’s brand. Book your call here.