Tip for creating a sub-brand for a men’s event

by | May 11, 2022 | Brand, Church Marketing, Events, Identity, Marketing, Podcast, Website

Men's conference promotional poster for Cornerstone Church, featuring "MAN UP" title, event details, and activities like entertainment and guest speakers, emphasizing community and engagement.
Man Up Men's Conference branding design example featuring event details and a speaker, Michael Persaud, discussing church branding strategies.

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Here are a few tips for creating a sub-brand:

  • Tip 1: Only have sub-brands for major events, not every event
  • Tip 2: Sub brands for major ministries, not every ministry
  • Tip 3: Non-majors: change the title font, but keep the rest consistent 
  • Tip 4: Have 3 or 4 church fonts; 2 major fonts for headlines and body
  • Tip 5: Have 5 church brand colors; 2 major colors

Big ideas behind the brand design for the Man Up Conference:

  • Man UP is an annual event for Cornerstone Church.
  • We created a landing page on the website to point the online ads to for the event.
  • The design is masculine and inspirational. 
  • The church used screens throughout the building to inform guests throughout the event.
  • Social media posts were used for weeks leading up to the event to drive people to sign up.
  • An email campaign was put together to reach the internal church members.
  • See the landing page here: https://cornerstonehighland.com/manup22/
  • I use Divi Builder by Elegant Themes to build the website and landing page: https://www.elegantthemes.com/
  • The image for the design was from https://unsplash.com/

Man Up Men’s Conference
Branded Graphics

Welcome banner for Man Up Men's Conference 2022, featuring bold text stating "WELCOME" and "STANDING STRONG," with a masculine design and color scheme emphasizing the event's branding.
Man Up Men's Conference promotional graphic featuring Pastor Ross Scheer, with bold text emphasizing "Standing Strong" and event details.
Bold text graphic reading "GAME TIME 2022," featuring a dynamic design with a textured background and a red border, relevant to the branding for the Man Up Men’s Conference.

Vertical Screen Graphics

Free breakfast promotional graphic for the Man Up Men’s Conference, featuring bold white and red text on a black background, emphasizing "FREE" and "BREAKFAST" with details stating "WAKING UP EARLY" and "STARTING AT 9 AM."
Man Up Men's Conference promotional graphic featuring speaker James Demelo, emphasizing the theme "Standing Strong" with bold typography and a masculine design aesthetic.
Man standing with arms raised in celebration against a red background, promoting the 'After Party' event tonight at 9.

Social Media Posts

Man Up Cornerstone Church Men's Conference promotional graphic featuring a silhouetted man with outstretched arms, standing strong against a dramatic background, with event details and a call to action for a professional yoyo team.
Man Up conference promotional graphic featuring a silhouetted man with arms raised, surrounded by keywords: Entertainment, Guest Speakers, Creative Moments, Epic Challenges, Powerful Worship, Great Messages.
James Demelo speaking at the Man Up Men's Conference 2022, promotional graphic featuring bold typography and a masculine design.
Pastor Ross Scheer and guest speaker, promoting the Man Up Men's Conference 2022, featuring bold typography and a masculine design aesthetic.

Man Up Website Landing Page

Man Up Men's Conference promotional graphic featuring bold typography, event details, and images of speakers, emphasizing church branding and community engagement.
Person reading the "Church Branding Checklist" guide in a casual setting, with a coffee drink on the table, emphasizing church branding strategies to enhance online presence and community engagement.

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