Listen to the Podcast Episode
Here are a few tips for creating a sub-brand:
- Tip 1: Only have sub-brands for major events, not every event
- Tip 2: Sub brands for major ministries, not every ministry
- Tip 3: Non-majors: change the title font, but keep the rest consistent
- Tip 4: Have 3 or 4 church fonts; 2 major fonts for headlines and body
- Tip 5: Have 5 church brand colors; 2 major colors
Big ideas behind the brand design for the Man Up Conference:
- Man UP is an annual event for Cornerstone Church.
- We created a landing page on the website to point the online ads to for the event.
- The design is masculine and inspirational.
- The church used screens throughout the building to inform guests throughout the event.
- Social media posts were used for weeks leading up to the event to drive people to sign up.
- An email campaign was put together to reach the internal church members.
- See the landing page here: https://cornerstonehighland.com/manup22/
- I use Divi Builder by Elegant Themes to build the website and landing page: https://www.elegantthemes.com/
- The image for the design was from https://unsplash.com/
Man Up Men’s Conference
Vertical Screen Graphics
Social Media Posts
Man Up Website Landing Page
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Get on a call with Michael to learn about the branding process and to ask questions. We specialize in building church websites, logos, and developing your brand strategy to get people to join the church.
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