by Michael | Jun 29, 2015 | Resources, Uncategorized
Once you have decided to brand your church, you will need a knowledgeable graphic designer. Choosing between a full-time staff member or contracted designer is a big part of this process. While a staff member might seem to be the obvious route, there are great...
by Michael | Jun 19, 2015 | Uncategorized
As a church, you should always be striving to improve and grow your ministry. While word of mouth can be effective, you can maximize your outreach and engage your culture simultaneously with various forms of media. Marketing and media allow you to accomplish a number...
by Michael | Jun 15, 2015 | Logo
A logo is probably the most important asset in branding, because it is the beginning of communication between your church and your community. It is the first thing a church should design in the process of branding their ministry. A logo becomes your symbol—it...
by Michael | Jun 12, 2015 | Identity
In the process of branding, you create a specific visual identity unique to your church and its ministry. An identity includes all the visual design elements used to market your church. The visual identity includes all graphic elements such as the logo, website,...
by Michael | Jun 5, 2015 | Identity
A logo is primarily created to reflect a certain church’s brand and appeal to the audience they are called to reach. Since the logo communicates the calling and core values specific to the ministry of a certain church, it usually is not revised except in the case of...
by Michael | Apr 15, 2015 | Brand
When deciding to brand your church, it is a process that goes beyond simple design and marketing to represent the unique character of your church. At every touchpoint, you can communicate vision with your congregation and those outside your walls. But before...
by Michael | Apr 15, 2015 | Brand
How to Create Your Church’s Brand A brand is the consistent communication of your church’s vision throughout all forms of media and actions. When you create a brand for your church, it makes your vision tangible. An awareness is created that can speak to and...
