by Michael | Aug 10, 2015 | Website
Before your website can become a reality, careful and strategic planning must happen first. Planning means asking questions and then working with a group of people who can help you answer them. Several planning meetings may be necessary with a group of 3 to 7 people...
by Michael | Aug 5, 2015 | Website
Once you have identified a brand for your church, you can work on establishing a web presence for the church with a website. The website serves as the front door to your organization, as most people will come into contact with this before anyone else. The message,...
by Michael | Jul 30, 2015 | Brand
When people come into contact with your brand—whether it be attending your church, visiting your website, or getting a flier in the mail – it needs to be a familiar experience each time. This is made possible when your brand is coherent and consistent. Coherence...
by Michael | Jul 21, 2015 | Brand, Resources
A touchpoint it is any part of your brand which comes into contact with your audience. This can be a printed piece, video, web or any other form of media. The goal of a touchpoint is to have a consistent feel with both message and visuals toward the overall brand of...
by Michael | Jul 13, 2015 | Brand, Resources, Vision
A great vision is carried out by someone who imagines and delivers what others have yet to see or consider possible. Translating this vision into something tangible, like visual and graphical components, makes it a reality for others to choose to be informed. When...
by Michael | Jul 6, 2015 | Logo
When putting together your logo, the typography is a vital part of the design because the type of letter style reflects the personality of the brand. It is important to use fonts which are well-designed so there can be unity across all forms of media and so the logo...
by Michael | Jun 29, 2015 | Resources, Uncategorized
Once you have decided to brand your church, you will need a knowledgeable graphic designer. Choosing between a full-time staff member or contracted designer is a big part of this process. While a staff member might seem to be the obvious route, there are great...
by Michael | Jun 19, 2015 | Uncategorized
As a church, you should always be striving to improve and grow your ministry. While word of mouth can be effective, you can maximize your outreach and engage your culture simultaneously with various forms of media. Marketing and media allow you to accomplish a number...
by Michael | Jun 15, 2015 | Logo
A logo is probably the most important asset in branding, because it is the beginning of communication between your church and your community. It is the first thing a church should design in the process of branding their ministry. A logo becomes your symbol—it...
by Michael | Jun 12, 2015 | Identity
In the process of branding, you create a specific visual identity unique to your church and its ministry. An identity includes all the visual design elements used to market your church. The visual identity includes all graphic elements such as the logo, website,...
