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Live worship performance at a church with musicians on stage, vibrant lighting, and an engaged audience, illustrating digital marketing strategies for church growth.

Leveraging Digital Marketing to Reach Your CommunityHow a 12,000 Member Church has Used Digital Marketing to Reach Springfield, Missouri – Part 1 (CBG013)

by Mpersaud | May 12, 2016 | Marketing, Media, Podcast, Resources

  We dive deep into some strategies James River Church is using to grow to over 12,000 people in attendance every week. Steven Records developed a digital marketing department at the church and is actively marketing the church online using various inbound...
Hanging light bulb illuminating a blurred background of warm bokeh lights, symbolizing creativity and ambiance in church marketing and branding efforts.

How Marketing and Branding Work Together to Help Churches Grow – Part 2 (CBG012)

by Mpersaud | May 3, 2016 | Brand, Identity, Marketing, Media, Podcast, Resources, Vision

  In this second part of our discussion on marketing, Ryan Wakefield shares practical insights into what churches can do to be effective in getting the attention of their community. He talks about Facebook, Google searches, emails, surveys and shares some...
How Marketing and Branding Work Together to Help Churches Grow – Part 1 (CBG011)

How Marketing and Branding Work Together to Help Churches Grow – Part 1 (CBG011)

by Mpersaud | Apr 26, 2016 | Brand, Identity, Marketing, Media, Podcast, Resources, Vision

  Ryan Wakefield currently assisting Summit Park Church and formally James River Church joins us to talk about marketing and branding. We discuss the difference is between marketing and branding and how they work together to help churches grow. Ryan shares...
How a Church can be Creative by being Authentic (CBG010)

How a Church can be Creative by being Authentic (CBG010)

by Mpersaud | Apr 19, 2016 | Brand, Identity, Media, Podcast, Resources, Vision

  We discuss creativity with Nik Goodner who has The Creative Church blog. In this episode, we discuss what creative churches are doing to reach people and why there is a need for churches to think creatively. Nik also gives some churches to follow who are doing...
How to Establish a Brand While Leading Another Ministry (CBG009)

How to Establish a Brand While Leading Another Ministry (CBG009)

by Mpersaud | Apr 13, 2016 | Brand, Identity, Logo, Media, Podcast, Vision

This week we interview Keegan Walsh of Living Hope Church in Chicago, Illinois. He lifts the lid on the job of a talented church staff media designer who also is the Student Pastor. Keegan gives tips on how he is able to get it all done and shares how he established a...
How to Introduce a New Logo for Your Church (CBG007)

How to Introduce a New Logo for Your Church (CBG007)

by Mpersaud | Mar 30, 2016 | Brand, Identity, Logo, Media, Podcast, Vision

  The process of introducing a new logo to a church is discussed in this episode in a way that builds momentum toward the vision for the future. When a new logo is introduced with a fresh vision, most people will resist it naturally. However, you can be strategic...
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Recent Posts

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CASE STUDIES

The story behind the inspiring logo of a church merger

Logo Design Story for United ChurchA Unified Vision: The Story Behind United Church's Inspiring New Logo United Church, a congregation formed by the merger of two churches, stands as a testament to the power of collaboration, purposeful design, and an unwavering...

How to rebrand an older church with a fresh look

Interview with Pastor Lester Bell"Hey Mr. Persaud! I was working on some end of the year numbers for Momentum Church and I wanted to share them with you! 80% increase in budget513% increase in membership All since becoming Momentum! Thank you for helping us with our...

Example of a logo design for a 6-decade old church that wants to reach young families today

Listen to the Podcast Episode In this post, we will look at what makes for a great logo design, and then we will look at the example of the logo I created for Calvary Church. Problem  What is your logo saying about you? People judge a book by its cover, and your logo...

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