Church Rebrand Tips Case Study (CBG033)

This podcast is a case study of a rebrand project Michael Persaud has been working on with a church located in the San Fransisco area. Michael describes the steps that are being taken to help this church better focus on reaching their target audience by creating a cohesive brand that supports the vision.

Show Notes: 

What took place during the visit:

• Met leadership
• Presented the logo
• Toured the facility and learned how the church is done
• Learned about the audience that is attracted to the ministry
• Discovered the ministry approach of the church and how the facility supports ministry
• Experienced an entire service, including pre-service and post-service
• Provided feedback on the experience as a guest
• Took pictures and video of the services and culture

What was learned about the church during the visit:

• Diverse church
• The facility needs to be more guest friendly with signs, inviting paint colors
• Soon to be multi-campus; branding needs to support this by being reproducible
• Kids areas need to be calmed down and systematized to do multi-campus
• Great culture of people who care about the work of the church; passion for ministry
• Pastor is a relational leader and a good speaker
• Facilities have multiple buildings and that should be easier to navigate
• Proper branding must be implemented to provide a consistent experience from web to campus

Links:

persaudcreative.com

Free Resource:

Church Brand Guide Timeline 

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