This podcast is a case study of a rebrand project Michael Persaud has been working on with a church located in the San Fransisco area. Michael describes the steps that are being taken to help this church better focus on reaching their target audience by creating a cohesive brand that supports the vision.
What took place during the visit:
- Met leadership
- Presented the logo
- Toured the facility and learned how the church is done
- Learned about the audience that is attracted to the ministry
- Discovered the ministry approach of the church and how the facility supports ministry
- Experienced an entire service, including pre-service and post-service
- Provided feedback on the experience as a guest
- Took pictures and video of the services and culture
What was learned about the church during the visit:
- Diverse church
- The facility needs to be more guest friendly with signs, inviting paint colors
- Soon to be multi-campus; branding needs to support this by being reproducible
- Kids areas need to be calmed down and systematized to do multi-campus
- Great culture of people who care about the work of the church; passion for ministry
- Pastor is a relational leader and a good speaker
- Facilities have multiple buildings and that should be easier to navigate
- Proper branding must be implemented to provide a consistent experience from web to campus
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