A logo is probably the most important asset in branding, because it is the beginning of communication between your church and your community. It is the first thing a church should design in the process of branding their ministry. A logo becomes your symbol—it represents who you are, what you do, and how you do it. It communicates the vision for the church and creates consistency across all church media.
A LOGO COMMUNICATES VISION FOR THE CHURCH.
Every church should have a vision which gives everyone direction and a purpose. A logo gives visual identity to this vision. It captures who you are as a ministry. A carefully thought-out, well-designed logo begins the process of showing who you are and who you to reach.
The design elements of a logo can go many directions. It depends on the unique qualities of your church’s brand, which takes into account your calling, strengths, and core values. Whatever it is that you wish your church to primarily communicate, the imagery you use can help to convey that message.
Should you choose to focus on a warmer, cozier atmosphere, your designs will look different than if you choose to create a cooler, larger, more contemporary environment. Similarly, a church that focuses on cultural diversity would be differently marketed than one that works toward practical engagement of families in their nearby community.
A LOGO GIVES FOCUS TOWARD THE VISION.
As a pastor, you know who you are as a church and where you are going. Getting the members of your church to recognize and support the same mission is possible with clarity. Creating a logo and the subsequent branding makes it easier for people to get on board will your calling.
When attendees of a church are able to see the church is headed in a positive direction which connects with them, they are able to invest in the church with their time, talents, and money.
A LOGO CREATES CONSISTENCY.
One of the keys to successful branding is using your logo consistently throughout all church media. This means that your logo can be used in many different ways. It will look good large or small or in black and white. It will also look attractive on everything from paper to mugs to t-shirts.
However, despite changing mediums, your message will stay the same. The branding unifies the look of your church. It simply communicates the key aspects of who you are and what you do.
You are always communicating something, whether intentional or not. Seizing the opportunity to create a unique logo and the subsequent branding helps you maximize your effectiveness as a ministry.
The Place Church is located in the Dallas area in a college community. The pastor approached us about creating a brand which will appeal to their youthful audience. The concept we created was in the direction of a club more that it represents a church. The vision of the church is to reach them first then lead them to Christ.
We have done branding that includes a cross or other religious reference in the logo because that was the vision of the church. We have found there is not a right or wrong direction when creating a churches brand because it’s all about the vision.