Example of a church rebrand for a church rooted in a denomination

by | Nov 10, 2023 | Brand, Case Study, Church Branding, Podcast

Trinity Temple church rebrand visual comparison, featuring old logo and new design on a black t-shirt, highlighting transformation in church branding for a denomination.

Watch the Story of Trinity’s Rebrand

How Trinity Temple Transformed Its Church Brand to Reach New FamiliesHow to Create a Consistent Church Brand Across All Platforms: Trinity Temple’s Transformation Story

What is Trinity Temple?

Trinity Temple is a church in Grandview, Missouri, just outside of Kansas City. They have been around for many decades, serving the community as part of the Church of God in Christ denomination. 

Where was Trinity before working with Church Brand Guide?

Pastor Benjamin Stephens took over the church after the previous pastor passed away after serving at Trinity for many decades. Pastor Stephens was a young pastor with a fresh vision to reach families in the area. Trinity Temple was a church that had not grown for many years. The church’s weekly attendance dropped from over 500 to around 220 on average when Pastor Stephens came into leadership. 

How did they find Church Brand Guide, and what made them decide to work with them?

Pastor Stephens heard about Michael Persaud from some other churches in the area that went through a rebrand with Church Brand Guide. He saw these churches’ growth and momentum and wanted to have Trinity Temple presented like this. Pastor Stephens is passionate about reaching people with the Gospel and wants as many as possible to experience the transformation God has for them. He felt he had to get a guide to help the Trinity Temple get found online as people searched for a place of worship.

What did the Trinity Temple leadership immediately recognize that needed fixing inside the organization?

There was no strategy to get new families to come to the church. The congregation was getting older, with the same families attending for decades. Pastor Stephens needed to win the existing members over to the vision to reach new families and then make changes to move them in a fresh direction.

What were some of the biggest wins that took place in the church after we identified the problem?

The church got clarity around the mission to reach young families who were not part of Trinity Temple. Michael consulted with Pastor Stephens and his leadership team to create a guest-first experience online and in person. The church got a fresh logo, a new website, a social media strategy, and new facility signs that were welcoming to first-time guests.   

What were some results the church saw from working with us?

A cohesiveness took place online and in person, so people were choosing to take their next steps with the church. More guests started coming to the church due to the marketing efforts. The weekly attendance doubled. Revenue increased as more donations took place. Young families began coming to the church, and the growth energized those who had been there for a long time. More people volunteered on the serve teams, and life groups were started to build community. 

Why should someone use Church Brand Guide to help them rebrand their church?

Michael – he’s not just a designer; he’s your go-to guy for understanding your church from a communications perspective, helping people see its true value. Michael has a knack for branding and knows the church scene inside out, taking the guesswork out of your marketing journey. His approach is one-of-a-kind, crafting experiences that truly boost your church’s growth.

With Michael by your side, your church gets a friendly guide to navigate the online marketing maze, ensuring success. The Church Brand Guide team then takes care of designing your logo, website, and other visual materials. Now, you can focus on leading your church and welcoming new families who are drawn in by the warmth of your brand and marketing efforts.

Schedule a Call
Man wearing a red hoodie with "TRINITY TEMPLE" logo, standing outdoors in an urban setting, representing church branding and community engagement.

Listen to the Podcast Episode

Trinity Temple logo design showcasing a modern cross symbol and the text "TRINITY TEMPLE CHURCH OF GOD IN CHRIST," presented in various color backgrounds, representing cohesive branding for effective church marketing.
Trinity Temple logo featuring a modern design with a cross, emphasizing church branding and identity for effective communication and marketing strategies.
Black cap featuring a minimalist white cross design, symbolizing church branding and community connection.

Trinity Temple Website

Laptop displaying Trinity Temple Church of God in Christ website, featuring service times and welcoming visuals, alongside a glass of water on a table, symbolizing community and engagement in church branding.
Visit Website

The Trinity Temple Church website serves as a highly effective marketing tool, strategically designed by Church Brand Guide to resonate with and attract new first-time visitors.

With a focus on creating a guest-first experience, the website serves as an inviting virtual gateway, reflecting the warmth of the church community. The site offers clear and concise information about Trinity Temple’s mission, values, and events, ensuring prospective visitors can easily navigate and find relevant details.

The visually appealing design, complemented by the fresh logo and cohesive branding, enhances the online presence, making a positive first impression. Integrating a social media strategy on the website further extends the church’s reach, engaging with a broader audience.

In essence, the Trinity Temple Church website plays a pivotal role in the church’s overall marketing efforts, effectively conveying its message to potential attendees and contributing significantly to the remarkable growth and revitalization witnessed recently.

Image of Trinity Temple Church of God in Christ, showcasing a vibrant church community during a service, emphasizing engagement and warmth, reflecting the church's mission and branding efforts.

Here is what we did with Trinity Temple Church of God In Christ with our rebranding package:

  • Brand strategy
  • Logo
  • Brand book
  • Website
  • Signs for the facility
  • Collateral materials
  • Photography
  • Video
  • Kids ministry brand
  • Youth ministry brand
  • Trip to location 
  • Photography
  • Create two marketing videos
  • Create promotions for 12 months
Congregation member clapping and engaging during a church service at Trinity Temple, reflecting community involvement and spiritual connection.
Pastor passionately delivering a sermon at Trinity Temple Church, engaging the congregation with a microphone, emphasizing the church's revitalization and outreach efforts.
Women embracing in a warm, joyful interaction at a church event, highlighting community and connection in Trinity Temple's outreach efforts.
Congregation members engaging in worship at Trinity Temple Church, showcasing community involvement and spiritual connection, with floral arrangements in the foreground.
Three men smiling and posing together outside Trinity Temple Church, showcasing community engagement and fellowship in a welcoming church environment.
Congregants engaged in conversation during a church service at Trinity Temple, showcasing community connection and participation in a revitalized worship environment.
Participants at a church event in front of a banner reading "MAKE A DIFFERENCE" with the message "I AM A LOVE AGENT SHARING HOPE, HEALING & HARMONY," highlighting community engagement and outreach efforts.
Group of clergy members engaged in conversation, highlighting community and fellowship at Trinity Temple Church event, emphasizing church growth and outreach strategies.
Women in prayer at Trinity Temple Church, engaged in spiritual reflection and community support, surrounded by floral arrangements and a serene worship setting.
Man raising hands in worship at Trinity Temple Church, highlighting community engagement and spiritual connection during a service.
Group of women engaged in conversation at Trinity Temple Church event, highlighting community and connection in church activities.
Musician playing bass guitar during a church service, contributing to the vibrant worship atmosphere at Trinity Temple Church.
Woman in blue choir robe singing passionately on stage, with another singer nearby and congregation engaged in worship, highlighting community and musical expression at Trinity Temple Church.
Child engaging with a snack container, showcasing family-friendly atmosphere at Trinity Temple Church, highlighting community and outreach efforts in church branding and growth.
Pastor speaking passionately at a pulpit during a church service, emphasizing community engagement and outreach for Trinity Temple Church.
Smiling mother and daughter embracing, showcasing community connection and family engagement at Trinity Temple Church.

Branded Promotions

Church Brand Guide serves Trinity Temple as a strategic partner in the pursuit of church growth by offering comprehensive consultation on marketing strategies.

Michael Persaud, the visionary behind Church Brand Guide, collaborates closely with Pastor Benjamin Stephens and the leadership team of Trinity Temple to identify key areas for outreach and improvement.

Through in-depth discussions, Church Brand Guide gains a deep understanding of the church’s mission and target audience, laying the foundation for tailored marketing solutions.

The collaboration extends to the creation of compelling graphic designs for church events and programs. Additionally, Church Brand Guide oversees crucial website updates, ensuring the online platform aligns seamlessly with the church’s objectives and serves as an effective tool in attracting new members.

This integrated approach provides a cohesive and impactful strategy, contributing significantly to the church’s growth, both online and offline.

Marriage Empowerment event promotional graphic featuring a couple sharing a tender moment, emphasizing the theme of marriage and money, with event details for Trinity Temple's Wellington Ballroom on March 18.
Trinity U event schedule for July 2022 featuring smiling graduates in caps and gowns, with Trinity Temple's iconic building in the background, highlighting key church events like Family Sunday and Graduation Sunday.
Trinity Temple youth and young adult bowling event announcement featuring date, time, location, and registration details, with bowling pins and a blue bowling ball in a vibrant setting.
Men's Month promotional graphic for Trinity Temple featuring the word "POWER," June 2022, emphasizing community engagement and strength.
Women's Tea event promotion featuring a glass of tea, date and time details, and Trinity Temple branding, emphasizing community engagement among women of faith.
Group of smiling individuals at a Trinity Temple event promoting community and connection, featuring "Better Together" and event details for the Trinity Cookout.
Person reading the "Church Branding Checklist" guide in a casual setting, with a coffee drink on the table, emphasizing church branding strategies to enhance online presence and community engagement.

Get the Church Branding Checklist for Free

Unlock the power of effective branding with our meticulously crafted PDF Ebook.

Get The Checklist

More Podcast Episodes

Infographic illustrating the Church Brand Guide's Smart Website Agent process for church growth, featuring steps for traffic generation, nurturing leads, and managing reviews, with a focus on SEO strategies and community engagement.

How a Smart Church Website Becomes Your #1 Tool for Growth in 2025

The way people find and connect with churches has changed dramatically. Today, 97% of people search online before visiting a local church, making your website the first impression most potential visitors will have. But having just any website isn't enough anymore. A...

Women collaborating on a church marketing strategy, analyzing charts and notes on a whiteboard, with a focus on seasonal engagement for March.

Seasonal Church Marketing Strategy Leading Up to Easter

March Marketing Strategy Easter represents the biggest attendance opportunity of the year for churches. Research shows church attendance doubles on Easter Sunday compared to regular weeks, with an average increase of 102% according to LifeWay Research. Just as...