How a 20,000 Member Church Has Grown By Building a Genuine Brand with Randy Greene (CBG024)

In this episode, we talk with Randy Greene who is with Church of the Resurrection a 20,000 plus member church. We discuss the brand of this Methodist Church and what has caused them to grow to such a large size. The main reason for the growth of the church has been their sincerity in serving the community, which resulted in building a positive perception in their city.

Show Notes:

• Church of the Resurrection is a large church with a brand that is very hands–on in the community

• Facilities are meant to engage the community around the church

• People are encouraged to go out and do ministry in the city

• This church has over 20,000 members with 4 campuses

• Randy breaks down the vision of the church so we can understand how the church has grown

• Randy is one year into his job of running digital marketing for the church

• The new website is being designed with the main goal of drawing in non-religious people as the main goal

• Events on the new site will be easy to share so members can push information

• Randy credits the attraction of the church to how they engage with the community

• This church is working on improving its digital marketing

• The church is good at rallying its members to do community projects

• A brand is what people think about you; a logo and website is a part of a brand

• Strong church brands are genuine to the vision of the church

• This church’s brand is built on genuine service to the community that started at the beginning 

• Randy was hired a year ago to build a strong digital brand for the church 

• The church has focused on doing high-quality video work and print promotions

• Randy recommends your marketing start by engaging with the community in real life

• We created 4 pieces to get New Tribe started with promotions: logo, video, brochure, website

• The preparation to communicate the vision is an act of worship

• The Bible talks about Moses getting help from an artisan to help him establish a good representation of God with the tabernacle

• God is intentional about how he communicates and uses symbolism, we should too

Links: 

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