Watch this video to see the story behind a branded Easter design concept.
Events should build the brand of the church.
Easter is coming sooner than you think. Here is a tip to help you brand your Easter service to build your reputation, which causes people to come back.
Value-Based Easter Theme
Determine a value of your church that you want the Easter event to focus on. By choosing a value of your church as a theme, the Easter experience promotes the church holistically and is not just a one-time event. This value could be something like “hope.”
Once you have a value chosen, design the service experience in this direction. The promotion design should communicate “hope” so it creates alignment to the experience people will have.
Share a story of a person in the church that supports the theme at your Easter service. This can be on video or you can do it live.
Have a photo booth in the lobby, and other decore that is based on the marketing theme leading up to Easter. This builds trust that people are in the right place.