Listen to the Podcast Episode
A logo is an icon that represents what your church stands for. It is the first thing people see of your brand, and it needs to be appropriately designed for them.
The logo is a cornerstone of the church’s brand, and you must invest in a great, sticky design to cut through the noise. In this episode, we unpack how your church can be sure it has the right logo.
- The logo is the first thing people see of your church brand.
- People identify your church based on your logo.
- Too many churches have a logo that is outdated.
- Some churches make the mistake of changing their logo too often.
- The logo becomes an emotional connection for people to the organization.
- The symbol represents the entire brand; the logo is an icon for your church.
- A good church logo should represent the love of God over time.
- The logo needs to be simple in the design, so it is sticky; the more complicated the design, the less sticky it is.
- There are many symbols in our faith that can be considered a logo; the cross and the fish.
- The logo design process starts by understanding the brand of the church.
- Church logos fall into 3 categories: classic, modern, and trendy.
- Don’t make the mistake of designing a logo for yourself; design it for your audience.
- Every design element has a meaning and conveys a message.
- Get a logo that is created as a vector not pixel based.
- The logo becomes an icon for what you stand for.
- The design needs to work on all kinds of media.
- Invest in getting the right logo design from a design expert.
- Base your design on the audience you are pursuing.
Get the Church Branding Checklist for Free
Unlock the power of effective branding with our meticulously crafted PDF Ebook.
More Podcast Episodes
How a Church Can Serve the Community With Its Brand (CBG040)
Your church is the guide to the story of your audience Everyone has something that they are working toward or trying to become. The church can be the guide to the solution. So who can the church help people get where they need to go with a simple plan? It...
How Branding, Marketing and Advertising Work Together to Help Churches Grow (CBG038)
SHOW NOTE It is important for your church's branding, marketing, and advertising to be consistent with your church's mission, direction, and vision. Attractive brands cause people to stick. Experiences consistent with your branding provide a positive experience. Using...
How to Get the Perfect Logo Designed for Your Church (CBG037)
In this episode, we will be talking about designing the perfect logo for your church; you might be thinking you need a logo for your church and contemplating how I get the perfect design for your brand. To achieve this, you need to be clear about the right target...
How to Build a Healthy Creative Team in Your Church (CBG036)
This time, we're talking about building a creative team that is amazing at producing media. Our Guest Jared Hogue has been on staff at Church on the Move as a creative director where he was able to build a large team of staff and volunteers to produce video and...
How to Build a Brand that Attracts and Retains Volunteers (CBG035)
Volunteers are a crucial part to any church brand. Jarod Hogue was in charge of hundreds of volunteers at Church On The Move in Tulsa, Oklahoma and he shares tips on how to attract and retain people to serve in the church. Show Notes: Give your volunteers...
7 Tips to Creating Church Marketing That Gets Results (CBG034)
In this episode, we discuss what every communications leader needs to do in order to be successful in growing the church. Michael unpacks what his agency does when coming into a new church environment to help them define their brand and work toward clear communication...
