How we created a brand for a church that reaches three generations

by | Oct 11, 2020 | Brand, Case Study, Church Branding, Podcast, Website | 0 comments

Group of church members on stage during a service, wearing matching black t-shirts with a logo, with a pastor speaking and a band in the background, highlighting community engagement and church branding.

Listen to the podcast episode where I guide you through the branding process for Legacy Church.

Logo Design

Legacy Church logo featuring a blue circle with stylized white "L" and bold black text reading "LEGACY CHURCH," representing effective church branding strategies.
Young woman wearing a white cap with a circular logo, smiling and adjusting the cap, showcasing a modern and youthful style related to Legacy Church branding.
Legacy Church logo on a blue hoodie, featuring the tagline "Encounter God - Live for More," representing the church's branding efforts to connect with the community and engage multiple generations.
Blue travel mug featuring the Legacy Church logo, symbolizing the church's branding efforts to connect with the community and engage multiple generations.
Man wearing a gray speckled t-shirt featuring a circular logo with a blue background and white stylized letters, representing the branding for Legacy Church, emphasizing community engagement and a fresh vision.
Let's Talk

What We Did

Legacy Church has a fresh vision to lead them into the future with new leadership in place. A brand was created that would connect with the community’s needs and invite them to make a difference.

 

  • Brand Strategy
  • Logo Design
  • Website
  • Kids Logo/Branding
  • Youth Logo/Branding
  • Directional Signs
  • Banners with Values
  • Street & Parking lot Signs
  • Invitation Cards
  • Connect Cards
  • Letterhead
  • Business Cards
  • Connect Cards
We worked to create a brand strategy that would connect with the community’s needs and invite them to a place where they can build a positive legacy.

Pastor John came to Legacy less than a year before reaching out to Church Brand Guide to help him create a brand that would help the church relate to the city. We guided his team through a discovery process that provided a clear message and updated brand visuals.

The church has great kids and youth programs to reach the younger generation. They just built an addition to their building to serve as a community center. They have a worship experience that appeals to all generations.

We were able to create a fresh logo, build a website that is inviting, create signs for the property to share their values, and design collateral materials with the new branding.

Michael helped us get clarity about the kind of church we want to create to serve our community in the upcoming years. He helped us create great looking signs, a website, and logo so we are ready to reach out to people.
John Dunn

Lead Pastor,Legacy Church

Let's Talk

New Website Home Page

Click here to visit the website.

Legacy Church homepage showcasing worship experience with diverse congregation, featuring Pastors John and Michelle Dunn, inviting design elements, and community engagement focus.
Let's Talk

Signage

Welcome flags and a sign for Legacy Church in a grassy area, showcasing community engagement and branding efforts.
Legacy Church outdoor sign displaying service time "SUNDAYS 10AM" and branding, surrounded by trees in a community space.
Welcoming church entrance featuring signage with "WELCOME" and "ENCOUNTER GOD LIVE FOR MORE," emphasizing community and spiritual engagement.
Wall displays with motivational messages in a church lobby, featuring phrases like "Discover Community," "Discover Purpose," and "Live for More," emphasizing the church's mission to inspire and engage members.

Photography

Great photos of the church people, environments, and experiences are used to present a brand that is authentic on the website and on promotions. Michael made an on-site visit to take photos, capture videos, and determine sign placement.

Worship team performing on stage at Legacy Church, featuring members in branded shirts and a large screen displaying visuals.
Pastors embracing church members during a heartfelt moment, reflecting community connection and support at Legacy Church.
Discussion session with church leaders addressing community engagement, audience seated in a cozy environment, fireplace in background, piano nearby.
Group of three individuals walking in a parking lot, wearing matching black shirts, representing community engagement and connection for Legacy Church branding efforts.
Women engaging in conversation in a warm, inviting kitchen setting during a church community gathering, with other attendees socializing in the background.
Worshippers at Legacy Church raising hands in praise during a service, wearing branded church t-shirts, capturing community engagement and authentic church experience.

Videos

Greeting from the Pastors

Guest Experience Tour

Person reading the "Church Branding Checklist" guide in a casual setting, with a coffee drink on the table, emphasizing church branding strategies to enhance online presence and community engagement.

Get the Church Branding Checklist for Free

Unlock the power of effective branding with our meticulously crafted PDF Ebook.

Get The Checklist

More Podcast Episodes

Infographic illustrating the Church Brand Guide's Smart Website Agent process for church growth, featuring steps for traffic generation, nurturing leads, and managing reviews, with a focus on SEO strategies and community engagement.

How a Smart Church Website Becomes Your #1 Tool for Growth in 2025

The way people find and connect with churches has changed dramatically. Today, 97% of people search online before visiting a local church, making your website the first impression most potential visitors will have. But having just any website isn't enough anymore. A...

Women collaborating on a church marketing strategy, analyzing charts and notes on a whiteboard, with a focus on seasonal engagement for March.

Seasonal Church Marketing Strategy Leading Up to Easter

March Marketing Strategy Easter represents the biggest attendance opportunity of the year for churches. Research shows church attendance doubles on Easter Sunday compared to regular weeks, with an average increase of 102% according to LifeWay Research. Just as...