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See the logo design and learn about the branding process that helped Christwalk Church see more first-time guests. In this post, you’ll learn how to create a brand rather than just design a logo.

Podcast Episode: 073 Branding Process for Christwalk Church
In this episode, we are unpacking the story behind the Christwalk Church rebrand. You’ll learn how to create a brand rather than just get a logo.

SHOW NOTES

  • The church, in its spiritual form, is inviting to all.
  • A church needs to cut through the noise and meet its target audience.
  • How do we do this? In my signature branding process, I give you questions to answer that will shape your brand strategy to reach those who would say, “I love it here!”
  • We can then design a suitable logo, the color scheme, and the ideal front for your brand out of these answers.

The story behind the Christwalk Logo

  • The church’s brand strategy is to target people that regularly vacation in the area. They have a laid-back mentality because they are there for leisure.
  • The circle-shaped was chosen because the church is more relational in its approach.
  • The color scheme reflects the area, which has a beach vibe. The brown, green, white, and blues are desaturated and soft. 
  • The front we choose is a simple front and trendy but not too trendy. It’s not going to be outdated within the next 10 years.
  • Also, a tip, mockup the logo on a t-shirt, mug, and other items so you can “try it on.”

Conclusion

  • People judge a book by its cover, so we need to get our branding right as a church to attract new people.
  • Visitors will decide within minutes of visiting your church if they will come back.
  • Church leaders need to embrace good branding. 

Book A Call

Get on a call with Michael to learn about the branding process and to ask questions. We specialize in building church websites, logos, and developing your brand strategy to get people to join the church.

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