by Michael | Aug 5, 2015 | Website
Once you have identified a brand for your church, you can work on establishing a web presence for the church with a website. The website serves as the front door to your organization, as most people will come into contact with this before anyone else. The message,...
by Michael | Jul 30, 2015 | Brand
When people come into contact with your brand—whether it be attending your church, visiting your website, or getting a flier in the mail – it needs to be a familiar experience each time. This is made possible when your brand is coherent and consistent. Coherence...
by Michael | Jul 6, 2015 | Logo
When putting together your logo, the typography is a vital part of the design because the type of letter style reflects the personality of the brand. It is important to use fonts which are well-designed so there can be unity across all forms of media and so the logo...
by Michael | Jun 12, 2015 | Identity
In the process of branding, you create a specific visual identity unique to your church and its ministry. An identity includes all the visual design elements used to market your church. The visual identity includes all graphic elements such as the logo, website,...
by Michael | Jun 5, 2015 | Identity
A logo is primarily created to reflect a certain church’s brand and appeal to the audience they are called to reach. Since the logo communicates the calling and core values specific to the ministry of a certain church, it usually is not revised except in the case of...
