In this episode, we talk with Randy Greene who is with Church of the Resurrection a 20,000 plus member church. We discuss the brand of this Methodist Church and what has caused them to grow to such a large size. The main reason for the growth of the church has been their sincerity in serving the community, which resulted in building a positive perception in their city.
Show Notes:
• Church of the Resurrection is a large church with a brand that is very hands–on in the community
• Facilities are meant to engage the community around the church
• People are encouraged to go out and do ministry in the city
• This church has over 20,000 members with 4 campuses
• Randy breaks down the vision of the church so we can understand how the church has grown
• Randy is one year into his job of running digital marketing for the church
• The new website is being designed with the main goal of drawing in non-religious people as the main goal
• Events on the new site will be easy to share so members can push information
• Randy credits the attraction of the church to how they engage with the community
• This church is working on improving its digital marketing
• The church is good at rallying its members to do community projects
• A brand is what people think about you; a logo and website is a part of a brand
• Strong church brands are genuine to the vision of the church
• This church’s brand is built on genuine service to the community that started at the beginning
• Randy was hired a year ago to build a strong digital brand for the church
• The church has focused on doing high-quality video work and print promotions
• Randy recommends your marketing start by engaging with the community in real life
• We created 4 pieces to get New Tribe started with promotions: logo, video, brochure, website
• The preparation to communicate the vision is an act of worship
• The Bible talks about Moses getting help from an artisan to help him establish a good representation of God with the tabernacle
• God is intentional about how he communicates and uses symbolism, we should too
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