What if you could create holidays so new people to come to your church regularly? Would you do it?
In episode 53 of the Church Brand Guide Podcast, we discuss how you can create on-ramps to your church where you rally the people and create alignment with your marketing to get a great result of new people coming to your church on a particular date.
Listen to Episode 053
There are some natural times of the year that you can take advantage of like Easter and Christmas plus you can add a few more. As a church, you probably have a few days that are unique to you which can be added to the list.
Here are some days churches can leverage to invite new guests:
- January series focusing on new people
- Mother’s Day
- September series or event focusing on new people
The goals are to have something in each quarter as a healthy rhythm. Too many events and you exhaust your resources and too few and you miss great opportunities to invite new people.
There are 2 concepts that I use to help create the system:
On-ramps: Events that are designed to be safe for new people to come to check out the church
Lanes: Areas of the church where people connect into the family
Your church needs a strategy to help people get plugged into the areas of the church where relationships can form. Events need to be strategic to point people to their next step to get into one of these areas.
If you implement this system you’ll see growth starting to take place as people can take clear next steps to become part of your church family.
Your Communications Director
If you are tired of trying to figure this out on your own. I’d love to serve as your communications director to help you get further faster.
A good communications director may cost you upwards of $2,000 per month to hire part-time. The cost of my membership is only $37 which is billed monthly. You can cancel any time if you decide it’s not for you.
The membership is where I leverage my years of experience to serve as your virtual communications director to help you build a brand that attracts people to your church and causes them to stick.
This is a great way to get training so you can eventually hire a position with someone who is qualified.
In the membership, you’ll be able to join me on an interactive Zoom video call as I take you step-by-step through building a communications strategy for your church. You’ll also be invited into an exclusive group to get resources to help you build your custom brand strategy.
I hope you take some next steps to change the results you have been seeing! Please apply the on-ramp idea I shared in this post.
Join me in the membership if you would like greater guidance.