by Mpersaud | Sep 29, 2016 | Brand, Identity, Marketing, Media, Podcast, Vision
A good church brand must have the integrity to be faithful in the small things. Integrity develops trust with people and results in the growth of the ministry as people give of their resources. Mark Jones is a businessman who owns several businesses and is actively...
by Mpersaud | Jul 20, 2016 | Brand, Marketing, Media, Podcast
In this episode, we talk about how a church can produce helpful content beyond sermons to serve those they are trying to reach. Michelle Gines is a book publisher and she unpacks the publishing process. Churches can produce helpful content in various ways including...
by Mpersaud | Jul 5, 2016 | Brand, Logo, Marketing, Media, Podcast
Bishop Jack Vaughn talks of the importance of churches having a good understanding of who they are trying to reach and how to reach them. He talks about the need for church leaders to focus on reaching the next generation so there is a legacy in place long after them....
by Mpersaud | Jun 27, 2016 | Brand, Logo, Marketing, Media, Podcast
A strong church brand is reflective of a long-term vision to create the right perception of the church. A church can start to create a great brand by asking the right questions about who they are called to reach. The logo is a good starting point to help a...
by Mpersaud | Jun 15, 2016 | Brand, Logo, Marketing, Media, Podcast, Social, Video
We take a look at the rebranding process of Evangelistic Center, a church in Kansas City, Kansas, which was a well-established church that found itself in decline. They are now experiencing a great deal of momentum and growth as a result of the rebranding...
by Mpersaud | Jun 9, 2016 | Brand, Logo, Marketing, Media, Podcast, Video
We talked with moviemakers Isaac Alongi and Sandra Martin about their recent project called Trust Fund. Their approach is to create stories people are drawn to that have Bible principles in them. Isaac and Sandra are everyday people who live in Kansas City but who...
