Cornerstone Church Rebrand
This is a life-giving church just north of Detriot, Michigan with about a thousand members. They needed a fresh brand to reach the next generation.
- Brand Strategy
- Logo Design
- Directional Signs
- Banners with Values
- Street & Parking lot Signs
- Invitation Cards
- Connect Cards
- Video Highlight & Tour
- Business Cards
- Event Promotions
Podcast Interview Video With Pastor Lucas Forsthoff
071 Branding tactics and inspiration from a 1000-member church in Detroit
Schedule a time to meet with Michael to discuss your church’s branding needs.
Cornerstone Logo Design Story
Michael responded so well to our needs. He came to our location and learned about who we are so he could design a tremendous website, logo, and other graphics. We have seen an increase in attendance and members since rebranding with Michael.
Your church matters, but does your community feel like that it matters to them?
When a church focuses on creating a brand, it relates to people, so they believe that it is relevant for their lives.
A brand starts with a strategic plan to communicate the church’s value to people in a simple way. This plan then allows for creating visual elements like the logo, website, and facility signs that relate to the people you are trying to reach.
People judge a book by its cover, and they are evaluating your church by what they see you presenting online and offline.
If your church consistently delivers a great message and a great experience on the weekend, but you believe you should see more people come, you may have a brand problem.
What if you could get your visuals to line up with your vision. For many churches, an excellent logo and website would cause a tipping point leading to growth.
Three branding mistakes most church leaders make:
- Many church leaders know they need a website, but they are not aware of what role the website needs to play in the brand strategy to get people to take the next steps with the brand. They did not get a degree in website UX design.
- Most church leaders know they need a logo, but they are not aware that seeing the proper logo design multiple times builds trust, allowing people to come for a visit.
- Most church leaders know they need some signs on their property to show people where to go, but they are not aware that people will decide if they are returning to the church within the first 5 minutes of being on the property.
If church leaders were fully aware of these branding principles, they would invest heavily in getting these areas right to see more people come to the church resulting in more life-change.
Companies understand that investing in branding will get them an exponential return—more church’s need to invest appropriately into building their brand to see a great harvest.
Great photos of the church people, environments, and experiences are used to present a brand that is authentic on the website and on promotions. Michael made an on-site visit to take photos, capture videos, and determine sign placement.
Most people think visual branding is just another necessary cost. But we believe it’s an investment that gets you a return. With a beautiful visual brand that helps you stand out in a crowded world, word of mouth starts to spread like never before. More people will invite their family and friends because they are proud to be part of your church.