Pastor Brandon Sereg: Review
Church Brand Guide developed a brand for Vibrant Church that raised over $450,000 before launch day.
Church planters struggle to get past their first year of existence because they cannot build the church fast enough to sustain it. Typically, a church will fail in its first year.
Pastor Brandon Sereg, like most church planters, was determined to launch a church that would not only survive but last for decades as a pillar in the community.
Brandon Sereg had a compelling vision given to him by God for Broward County, Florida, to see people live with purpose. He was excited and eager to get people on his team so they could go on the journey to build God’s Kingdom together.
Brandon did not have the expertise to get branding and marketing right to make people aware of the new church.
Brandon did not have enough money. Establishing a trusted brand that includes a well-designed logo, website, property signs, and running ads costs money. The church also needs a facility to meet in, a sound system, projector, lighting, and other costly equipment.
Pastor Brandon felt overwhelmed with all that needed to be done to start a new church. He worked hard to pull together the venue, meet with people, purchase equipment, and make sure he was promoting the new church.
He was worried that the church would fail, and he would join the statistic as another failed church planter.
Church Planting Strategy
The ARC, Association of Related Churches, is an organization that specializes in launching new churches successfully. They have found that a church plant needs to launch big, so they have as many people at their first service as possible.
Over the next 12 weeks, the first-day attendance will dwindle to half. If that number is above 100 people, the church will survive because it has the resources it needs to grow.
Church Brand Guide worked with Pastor Brandon to create a brand strategy to position the church as a solution to people’s problems. The visual identity was created around this strategy to establish a cohesive feel that built trust. This messaging resulted in the tagline of “Live a better story,” for Vibrant Church, which connects with the community.
Get a Guide
Brandon was trying to figure out everything on his own. He looked at what other churches were doing with their branding and tried to copy, but it felt disjointed. Brandon needed a cohesive visual identity so it would all point back to his vision. He got Church Brand Guide to help him get it right.
He was not planning on spending enough resources on establishing the brand so the church would not look trustworthy. Most church leaders make the mistake of not presenting a quality brand, but People judge you by what they see. Church Brand Guide was able to present the church well in key areas like the logo, website, and property signs.
Brandon was sharing his vision and passion with potential donors hoping that it would compel them to give. This will work to get small donations from individuals, but you need to present your process if you want to get large contributions from bigger organizations. Once Brandon had this in place, he got sizeable donations from other churches, networks, and businesses.
Count the Cost
With our help, Brandon created a relatable message that people trusted. We created a brand strategy that allowed him to present his process clearly and consistently. This clarity defeated confusion and resulted in a large number of donations.
Hiring a good consultant to put together a unique plan will cost about $7000.
Church Brand Guide created a logo that was simple and expressed the unique vision of the church. It was a vector-based design that allowed the logo to look great on every kind of medium.
A seasoned designer will charge upwards of $1000 for a great logo design.
A website was created to present Brandon’s vision and provide details on how to contribute. The website established a compelling message for the city and gave the next steps. It used video, photos, and words to cut through the noise and build trust.
Brandon was able to share his vision using the visuals we created for him. It was all consistent with his message, and it allowed people to see that he had a well-put-together plan. Before launching the church, the branding strategy helped Brandon raise over $450,000 of support from individuals, other churches, and businesses.
A strategic website for a church plant will cost upwards of $3000.
We created other graphic elements like banners, signs, and a magazine to help Brandon communicate his vision. The environment helped people feel like the church was trustworthy when they came for their first visit, so they gave it a chance.
Church Brand Guide offers a church planting package to get the right things established for your brand and save on costs.
Vibrant Church launched with 387 people on the first day. It is now a thriving church in South Florida. People report that they find the church by searching for “church near me” on Google. They see the church website and decide to come for their first visit.
With the branding and marketing in place, Vibrant Church is not just surviving, but it has momentum and is growing.
Virtual Tour for Social Media
Book A Call
Get on a call with Michael to learn about the branding process and to ask questions. We specialize in building church websites, logos, and developing your brand strategy to get people to join the church.
More Case Studies
Example of a church rebrand for a church rooted in a denomination
Listen to the Podcast Episode I think you would agree with me that the local church is the most impactful thing a person can be part of. It can transform someone's life so they live a better story. When a person feels hopeless, the church fills them with hope. When...
Example of a logo design for a 6-decade old church that wants to reach young families today
Listen to the Podcast Episode In this post, we will look at what makes for a great logo design, and then we will look at the example of the logo I created for Calvary Church. Problem What is your logo saying about you? People judge a book by its cover, and your logo...
Example of a logo design for a growing Assemblies of God Church
Pastor Billy Register's Story of Rebranding True Life Church From First Assemblies of Clay CountySince rebranding, True Life Church is seeing a great deal of momentum moving them toward growth. More people are attending the church on a regular basis and joining the...
Inspiration from a church logo design for mission-minded people
Pastor Clint SpragueWe rebranded LifeMission Church through a name change to help them cut through the noise in their city. Over the next several years, the church grew by 13% to see record attendance, salvations, and giving. People need what LifeMission has to offer...
Example of a website rebrand that helps this church reach young families
Watch The Rebranding StoryLogo DesignHOPE's House has been around for about 20 years, and they realized the branding that got them where they are was not going to take them where they wanted to go next. They needed a website that would elevate them online to reach...
How a thriving church rebranded to reach the post-pandemic world with executive pastor Dain Jepson
I helped Montgomery Community Church cut through the noise by creating alignment with the vision and brand visuals so it could reach more people than ever before. Many churches are dying because people no longer understand why they need a church in their life....