Listen to the Podcast Episode
In this post, we will look at what makes for a great logo design, and then we will look at the example of the logo I created for Calvary Church.
Problem
What is your logo saying about you? People judge a book by its cover, and your logo is the most seen part of your brand. The problem may be that your logo communicates that you are not relevant to your community.
Solution
Get an updated logo that better relate to your audience and looks good in various forms of media. You will gain brand recognition in the community, so people know you exist.
Result
A good logo increases the effectiveness of your marketing efforts by making you appear relevant.
Tips for creating an effective:
- Know your logotypes:
- Word mark
- Letter mark
- Symbol
- Combination mark
- The design needs to be a vector
- It must be a simple design so it is sticky
- Brand document
- Brand colors and fonts
- Logo variations defined
- File types for your logo: JPG, PNG, EPS
- Store your logo files online so you can share them via a link within the organization; dropbox or Google Drive
- Only use approved versions of the logo to keep the brand consistent
- Don’t use the font that is in the logo in other designs; protect the logo
Contact me to discuss building your brand and learn more about my signature branding process for churches.
Example: Calvary Church
This church is a Reformed Church in central Iowa in a community with people that have a church background. The leadership wanted to create an updated look to help the church stay relevant to young families moving into the area regularly.
We designed a mark with a cross and gave it a modern look while combining it with the church’s name. The combination mark provides flexibility for the logo design to be used on all media types. This design reflects the audience the church is good at reaching, which is people looking for a good church home.
The font we used for the logo design has a clean look and is timeless. The green color scheme represents the growth people experience as part of the church and its many programs. Overall, the brand design provides a sense of authority for people to know that their family is in a good place.
Calvary Church Logo
Here is what we did with Calvary Pella with our Tier 2 Package:
- Brand strategy
- Logo
- Brand book
- Website
- Signs for the facility
- Collateral materials
- Photography
- Video
The new banding is implemented on the website, on social media, in the facilities, on the property, and on their church vehicles.
Calvary Church Website
Get the Church Branding Checklist for Free
Unlock the power of effective branding with our meticulously crafted PDF Ebook.
More Podcast Episodes
How Branding has Created Growth for a Church that was in Decline (CBG018)
We take a look at the rebranding process of Evangelistic Center, a church in Kansas City, Kansas, which was a well-established church that found itself in decline. They are now experiencing a great deal of momentum and growth as a result of the rebranding...
The Power of Story – Interview with the Directors of Trust Fund (CBG017)
We talked with moviemakers Isaac Alongi and Sandra Martin about their recent project called Trust Fund. Their approach is to create stories people are drawn to that have Bible principles in them. Isaac and Sandra are everyday people who live in Kansas City but who...
Branding Basics for Your Church (CBG016)
Branding is a powerful tool your church can use to reach more people and in this episode, we unpack how you can establish a strong brand for your church in the community you serve. Adam DeVizia and Chase Replogle of Beyond Creative are our guests. They have created an...
How Your Church Can Use Facebook to Have a Greater Reach (CBG015)
Our guest is Jeff Presley with a marketing platform called Reach by Causely.Jeff unpacks Facebook’s check-in feature and how it works to spread the word about a location. Billions of people are on Facebook and churches need to find ways to be active on it. We discuss...
How a 12,000 Member Church has Used Digital Marketing to Reach Springfield Missouri – Part 2 (CBG014)
Steven Records guides us through the working dynamic of his digital marketing team at James River Church and tells us of the tools they use to get things done. We talk about some of the best practices that allow people to engage with the church when promotions...
How a 12,000 Member Church has Used Digital Marketing to Reach Springfield, Missouri – Part 1 (CBG013)
We dive deep into some strategies James River Church is using to grow to over 12,000 people in attendance every week. Steven Records developed a digital marketing department at the church and is actively marketing the church online using various inbound...
