Great brands reach people where they are and invite them in. Dain Jepson is the executive pastor of Montgomery Community Church, and he joins us to discuss how they are creating a brand to reach people as the dust settles on the pandemic.
Dain gives insights on the branding process and how his team was able to come together to have meaningful discussions. He also shares the impact the new brand is having. This episode will help you understand what a good branding process looks like, so the results you get are excellent.
Previous Version of the Montgomery Community Church Logo
- Montgomery Community Church’s website: mcc.church
- Dain is the Executive Pastor at Montgomery Community Church
- Principle of a Christian Private School
- Worked in a non-profit that served around the world
- The vision of MCC is to transform future generations with the gospel
- MCC wants people to live for more which means helping them to discover their God-given purpose
- The branding process will help people understand MCC more quickly, so they know their next step
- The lead pastor initiated rebranding MCC because of a desire to reach a new generation
- MCC had a team that researched the branding and marketing agencies before making their choice of who to go with
- MCC had a team with diverse backgrounds
- Michael brought a framework that brought clarity for the MCC team to discuss who they were art articulate it well
- The logo design was very well received by the church because it was a great representation of the vision
- The biggest struggle with the rebranding process was keeping the focus on the new person so they feel welcome
- The team prioritized creating next steps with the brand experience online and in-person
- Dain believes it’s essential to meet people where they are after Covid so MCC is developing their online ministry
- Their new website was developed and launched – mcc.church
Book a free 20-minute call with Michael to discuss building your church’s brand.
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