Church Brand Guide
  • Packages
    • Packages
    • Logo Package
    • Website Package
    • Rebrand Package
    • Service Plans
    • Strategy
  • Case Studies
  • Blog
    • Blog
    • Podcast
  • About
  • Contact Us
  • Shop
Select Page

How to get a logo that is perfect for your church

by Michael | Nov 1, 2022 | Brand, Church Branding, Logo, Podcast | 0 comments

Listen to the Podcast Episode

A logo is an icon that represents what your church stands for. It is the first thing people see of your brand, and it needs to be appropriately designed for them.

The logo is a cornerstone of the church’s brand, and you must invest in a great, sticky design to cut through the noise. In this episode, we unpack how your church can be sure it has the right logo.

  • The logo is the first thing people see of your church brand.
  • People identify your church based on your logo.
  • Too many churches have a logo that is outdated.
  • Some churches make the mistake of changing their logo too often.
  • The logo becomes an emotional connection for people to the organization.
  • The symbol represents the entire brand; the logo is an icon for your church.
  • A good church logo should represent the love of God over time.
  • The logo needs to be simple in the design, so it is sticky; the more complicated the design, the less sticky it is.
  • There are many symbols in our faith that can be considered a logo; the cross and the fish.
  • The logo design process starts by understanding the brand of the church.
  • Church logos fall into 3 categories: classic, modern, and trendy.
  • Don’t make the mistake of designing a logo for yourself; design it for your audience.
  • Every design element has a meaning and conveys a message.
  • Get a logo that is created as a vector not pixel based.
  • The logo becomes an icon for what you stand for.
  • The design needs to work on all kinds of media.
  • Invest in getting the right logo design from a design expert.
  • Base your design on the audience you are pursuing.

Get the Church Branding Checklist for Free

Unlock the power of effective branding with our meticulously crafted PDF Ebook.

Get The Checklist

More Podcast Episodes

What It Looks Like for An Old Church to Embrace New Marketing Techniques to Reach New People with Bishop Jack Vaughn (CBG020)

What It Looks Like for An Old Church to Embrace New Marketing Techniques to Reach New People with Bishop Jack Vaughn (CBG020)

Bishop Jack Vaughn talks of the importance of churches having a good understanding of who they are trying to reach and how to reach them. He talks about the need for church leaders to focus on reaching the next generation so there is a legacy in place long after them....

Top Questions for Branding Your Church with Barbara Carneiro (CBG019)

Top Questions for Branding Your Church with Barbara Carneiro (CBG019)

  A strong church brand is reflective of a long-term vision to create the right perception of the church. A church can start to create a great brand by asking the right questions about who they are called to reach. The logo is a good starting point to help a...

How Branding has Created Growth for a Church that was in Decline (CBG018)

How Branding has Created Growth for a Church that was in Decline (CBG018)

  We take a look at the rebranding process of Evangelistic Center, a church in Kansas City, Kansas, which was a well-established church that found itself in decline. They are now experiencing a great deal of momentum and growth as a result of the rebranding...

The Power of Story – Interview with the Directors of Trust Fund (CBG017)

The Power of Story – Interview with the Directors of Trust Fund (CBG017)

We talked with moviemakers Isaac Alongi and Sandra Martin about their recent project called Trust Fund. Their approach is to create stories people are drawn to that have Bible principles in them. Isaac and Sandra are everyday people who live in Kansas City but who...

Branding Basics for Your Church (CBG016)

Branding Basics for Your Church (CBG016)

Branding is a powerful tool your church can use to reach more people and in this episode, we unpack how you can establish a strong brand for your church in the community you serve. Adam DeVizia and Chase Replogle of Beyond Creative are our guests. They have created an...

How Your Church Can Use Facebook to Have a Greater Reach (CBG015)

How Your Church Can Use Facebook to Have a Greater Reach (CBG015)

Our guest is Jeff Presley with a marketing platform called Reach by Causely.Jeff unpacks Facebook’s check-in feature and how it works to spread the word about a location. Billions of people are on Facebook and churches need to find ways to be active on it. We discuss...

« Older Entries
Next Entries »

Recent Posts

  • How a Smart Church Website Becomes Your #1 Tool for Growth in 2025
  • How to Market Your Church in May: Reengage Visitors & Strengthen Your Core
  • How to Market Your Church in April: Maximize Easter & Keep the Momentum Going
  • Seasonal Church Marketing Strategy Leading Up to Easter
  • How to Market Your Church in February: Focus on Relationships
Book A call

CONTACT INFO

Church Brand Guide
A Resource of Persaud Creative

Contact
Email
Phone: (866) 754-2063

  • Follow

CASE STUDIES

  • Reaching millennials and Gen Z: Innovative church brand for a new generation

  • The inspiring rebranding journey of New Shiloh Church to reach young families

  • How we transformed this church’s brochure website into a visitor magnet

PODCASTS

  • How a Smart Church Website Becomes Your #1 Tool for Growth in 2025

  • How to Market Your Church in May: Reengage Visitors & Strengthen Your Core

  • Seasonal Church Marketing Strategy Leading Up to Easter

© 2024 Church Brand Guide. | Terms and Conditions | Privacy Policy