See the logo design and learn about the branding process that helped Christwalk Church see more first-time guests. In this post, you’ll learn how to create a brand rather than just design a logo.
SHOW NOTES
- The church, in its spiritual form, is inviting to all.
- A church needs to cut through the noise and meet its target audience.
- How do we do this? In my signature branding process, I give you questions to answer that will shape your brand strategy to reach those who would say, “I love it here!”
- We can then design a suitable logo, the color scheme, and the ideal front for your brand out of these answers.
The story behind the Christwalk Logo
- The church’s brand strategy is to target people that regularly vacation in the area. They have a laid-back mentality because they are there for leisure.
- The circle-shaped was chosen because the church is more relational in its approach.
- The color scheme reflects the area, which has a beach vibe. The brown, green, white, and blues are desaturated and soft.
- The front we choose is a simple front and trendy but not too trendy. It’s not going to be outdated within the next 10 years.
- Also, a tip, mockup the logo on a t-shirt, mug, and other items so you can “try it on.”
Conclusion
- People judge a book by its cover, so we need to get our branding right as a church to attract new people.
- Visitors will decide within minutes of visiting your church if they will come back.
- Church leaders need to embrace good branding.
Get the Church Branding Checklist for Free
Unlock the power of effective branding with our meticulously crafted PDF Ebook.
More Podcast Episodes
The Power of Story – Interview with the Directors of Trust Fund (CBG017)
We talked with moviemakers Isaac Alongi and Sandra Martin about their recent project called Trust Fund. Their approach is to create stories people are drawn to that have Bible principles in them. Isaac and Sandra are everyday people who live in Kansas City but who...
Branding Basics for Your Church (CBG016)
Branding is a powerful tool your church can use to reach more people and in this episode, we unpack how you can establish a strong brand for your church in the community you serve. Adam DeVizia and Chase Replogle of Beyond Creative are our guests. They have created an...
How Your Church Can Use Facebook to Have a Greater Reach (CBG015)
Our guest is Jeff Presley with a marketing platform called Reach by Causely.Jeff unpacks Facebook’s check-in feature and how it works to spread the word about a location. Billions of people are on Facebook and churches need to find ways to be active on it. We discuss...
How a 12,000 Member Church has Used Digital Marketing to Reach Springfield Missouri – Part 2 (CBG014)
Steven Records guides us through the working dynamic of his digital marketing team at James River Church and tells us of the tools they use to get things done. We talk about some of the best practices that allow people to engage with the church when promotions...
How a 12,000 Member Church has Used Digital Marketing to Reach Springfield, Missouri – Part 1 (CBG013)
We dive deep into some strategies James River Church is using to grow to over 12,000 people in attendance every week. Steven Records developed a digital marketing department at the church and is actively marketing the church online using various inbound...
How Marketing and Branding Work Together to Help Churches Grow – Part 2 (CBG012)
In this second part of our discussion on marketing, Ryan Wakefield shares practical insights into what churches can do to be effective in getting the attention of their community. He talks about Facebook, Google searches, emails, surveys and shares some...
