Logo Design Story for United Church
A Unified Vision: The Story Behind United Church’s Inspiring New Logo
United Church, a congregation formed by the merger of two churches, stands as a testament to the power of collaboration, purposeful design, and an unwavering commitment to welcoming families with children. The story of their journey, embodied in their logo, is a shining example of how branding can reflect a church’s mission and vision.
A Tale of Two Congregations
United Church’s story begins with two separate churches, each with its own rich history and unique identity. Because of their desire to expand their outreach, these two congregations decided to unite their efforts and resources, forming a new, vibrant entity with a mission to bring people together in the name of Jesus.
Embracing Families and Children
The leadership at United Church recognized the importance of reaching out to families with children under 18, a group often underserved in today’s busy world. They aimed to create an environment where both parents and children would feel welcomed, cherished, and spiritually nourished. To effectively communicate this mission, they needed a visual identity that would resonate with their target audience.
A Versatile Vector Design
Understanding the need for versatility in today’s digital world, the Church Brand Guide team created a vector design for their logo, ensuring that it could be easily adapted to various forms of media. A simple vector logo enables it to shine on their website, social media profiles, printed materials, and even on large banners or billboards when the occasion calls for it.
Church Brand Guide: A Listening Partner
When it came to the creation of the United Church’s logo, Church Brand Guide played a pivotal role. This trusted partner took the time to listen to the congregation’s mission, values, and aspirations, understanding that the logo should encapsulate the essence of their unity and their commitment to welcoming families.
The resulting logo is a beautiful representation of the church’s core values.
A Ripple of Momentum
With its new logo in place, United Church witnessed a remarkable surge of momentum. Their message of unity and family inclusion began to resonate with the community, drawing in new visitors regularly. Families with children felt the warmth and acceptance that the church offered, making United Church their spiritual home.
In the story of United Church, we see the transformational power of thoughtful branding and design, reminding us that even the smallest symbol can carry immense significance, embodying the hopes and dreams of a community.
Get the Church Branding Checklist for Free
Unlock the power of effective branding with our meticulously crafted PDF Ebook.
More Podcast Episodes
The Power of Story – Interview with the Directors of Trust Fund (CBG017)
We talked with moviemakers Isaac Alongi and Sandra Martin about their recent project called Trust Fund. Their approach is to create stories people are drawn to that have Bible principles in them. Isaac and Sandra are everyday people who live in Kansas City but who...
Branding Basics for Your Church (CBG016)
Branding is a powerful tool your church can use to reach more people and in this episode, we unpack how you can establish a strong brand for your church in the community you serve. Adam DeVizia and Chase Replogle of Beyond Creative are our guests. They have created an...
How Your Church Can Use Facebook to Have a Greater Reach (CBG015)
Our guest is Jeff Presley with a marketing platform called Reach by Causely.Jeff unpacks Facebook’s check-in feature and how it works to spread the word about a location. Billions of people are on Facebook and churches need to find ways to be active on it. We discuss...
How a 12,000 Member Church has Used Digital Marketing to Reach Springfield Missouri – Part 2 (CBG014)
Steven Records guides us through the working dynamic of his digital marketing team at James River Church and tells us of the tools they use to get things done. We talk about some of the best practices that allow people to engage with the church when promotions...
How a 12,000 Member Church has Used Digital Marketing to Reach Springfield, Missouri – Part 1 (CBG013)
We dive deep into some strategies James River Church is using to grow to over 12,000 people in attendance every week. Steven Records developed a digital marketing department at the church and is actively marketing the church online using various inbound...
How Marketing and Branding Work Together to Help Churches Grow – Part 2 (CBG012)
In this second part of our discussion on marketing, Ryan Wakefield shares practical insights into what churches can do to be effective in getting the attention of their community. He talks about Facebook, Google searches, emails, surveys and shares some...
