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How to define your church's target audience graphic with a target symbol and user profile icon, emphasizing church branding and audience engagement strategies.

How to Define Your Church’s Target Audience

by Mpersaud | Aug 7, 2018 | Audience, Brand, Identity, Marketing

What is your church’s target audience? The brands that are growing the fastest in the world all have this in common: they have a target audience that serves as their guide to build their brand around. These brands are able to see tremendous growth as they focus...
Tips on building a church brand with integrity, featuring Mark Jones, entrepreneur, overlaid on an image of workshop tools and machinery.

Building a Church Brand That Connects with Your CommunityTips on Building a Church Brand with Integrity with Mark Jones (CBG029)

by Mpersaud | Sep 29, 2016 | Brand, Identity, Marketing, Media, Podcast, Vision

A good church brand must have the integrity to be faithful in the small things. Integrity develops trust with people and results in the growth of the ministry as people give of their resources. Mark Jones is a businessman who owns several businesses and is actively...
Group of people at an outdoor event, with text overlay "Tips for Leveraging a Big Event to Grow Your Church" featuring Steven Records, James River Digital Marketing Director, emphasizing church growth strategies.

Tips for Leveraging a Big Event to Grow Your Church with Steven Records (CBG028)

by Mpersaud | Sep 6, 2016 | Brand, Identity, Logo, Media, Podcast, Video, Vision, Website

Big events are a great way for churches to create momentum for growth if they know what to do to build relationships with people. Steven Records, a church digital marketing director, talks about practical things he does to maximize big events at a large church that...
How to use Photography to Grow your Church with Ryan Wakefield (CBG027)

How to use Photography to Grow your Church with Ryan Wakefield (CBG027)

by Mpersaud | Aug 30, 2016 | Brand, Identity, Logo, Media, Podcast, Video, Vision, Website

  Photography is the first way a church welcomes people as they discover your church online. We talk with Ryan Wakefield about ways church photography tells stories that engage people to want to check out your church. He also describes ways to form a photography...
How to Create a First Impression That Sticks with Adam McLaughlin (CBG026)

How to Create a First Impression That Sticks with Adam McLaughlin (CBG026)

by Mpersaud | Aug 24, 2016 | Brand, Identity, Logo, Media, Podcast, Video, Vision, Website

  Adam McLaughlin joins us to talk about how churches can implement branding, marketing, and advertising to grow the number of people they are able to reach. Adam tells us what specific tactics can look like in your church as you communicate your vision to the...
Tips to Help Your Church Retain Guests by Closing the Back Door with Jonathan Hardy (CBG025)

Tips to Help Your Church Retain Guests by Closing the Back Door with Jonathan Hardy (CBG025)

by Mpersaud | Aug 18, 2016 | Brand, Identity, Logo, Media, Podcast, Video, Vision, Website

  In this episode, we discuss how a church can build a culture that retains people by cultivating relationships and creating great experiences. Jonathan Hardy shares ideas about what a church can do to retain people based on his experience on church staff and as...
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Recent Posts

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CASE STUDIES

How we transformed this church’s brochure website into a visitor magnet

Story of Vertical Church's Website MakeoverHow we transformed this church's brochure website into an engaging online ministry hub What is Vertical Church? Vertical Church is located in Sunrise, Florida and it is part of the ARC network of churches. They have been...

Example of a church rebrand for a church rooted in a denomination

Watch the Story of Trinity's RebrandHow to Create a Consistent Church Brand Across All Platforms: Trinity Temple's Transformation Story What is Trinity Temple? Trinity Temple is a church in Grandview, Missouri, just outside of Kansas City. They have been around for...

How to brand a church event with a website landing page to see more visitors

Watch how what we did to brand River Lights of WonderWhat is River Lights of Wonder? Rivers Lights of Wonder is an anual event put on by Riverside Church to bless their community by providing a light show for families to drive through in the month of December. There...

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