New Cornerstone Website Home Page
Click here to visit the website.

Podcast Episode
Podcast Interview Video With Pastor Lucas Forsthoff
Podcast Audio
071 Branding tactics and inspiration from a 1000-member church in Detroit
Your church matters, but does your community feel like that it matters to them?
When a church focuses on creating a branded website, it relates to people, so they believe that it is relevant for their lives.
A branded site starts with a strategic plan to communicate the church’s value to people in a simple way. This plan then allows for creating visual elements like the logo, website, and facility signs that relate to the people you are trying to reach.
People judge a book by its cover, and they are evaluating your church by what they see you presenting online and offline.
If your church consistently delivers a great message and a great experience on the weekend, but you believe you should see more people come, you may have a brand problem.
What if you could get your visuals to line up with your vision. For many churches, an excellent logo and website would cause a tipping point leading to growth.
Three branding mistakes most church leaders make:
- Many church leaders know they need a website, but they are not aware of what role the website needs to play in the brand strategy to get people to take the next steps with the brand. They did not get a degree in website UX design.
- Most church leaders know they need a logo, but they are not aware that seeing the proper logo design multiple times builds trust, allowing people to come for a visit.
- Most church leaders know they need some signs on their property to show people where to go, but they are not aware that people will decide if they are returning to the church within the first 5 minutes of being on the property.
Companies understand that investing in branding will get them an exponential return—more church’s need to invest appropriately into building their brand to see a great harvest.
If church leaders were fully aware of these branding principles, they would invest heavily in getting these areas right to see more people come to the church resulting in more life-change.
Michael responded so well to our needs. He learned about who we are so he could design a beautiful website, logo, and graphics. We have seen an increase in attendance and new members since rebranding with Michael.
Cornerstone Logo Design Story
Get the Church Branding Checklist for Free
Unlock the power of effective branding with our meticulously crafted PDF Ebook.
More Podcast Episodes
How a Church Can Serve the Community With Its Brand (CBG040)
Your church is the guide to the story of your audience Everyone has something that they are working toward or trying to become. The church can be the guide to the solution. So who can the church help people get where they need to go with a simple plan? It...
How Branding, Marketing and Advertising Work Together to Help Churches Grow (CBG038)
SHOW NOTE It is important for your church's branding, marketing, and advertising to be consistent with your church's mission, direction, and vision. Attractive brands cause people to stick. Experiences consistent with your branding provide a positive experience. Using...
How to Get the Perfect Logo Designed for Your Church (CBG037)
In this episode, we will be talking about designing the perfect logo for your church; you might be thinking you need a logo for your church and contemplating how I get the perfect design for your brand. To achieve this, you need to be clear about the right target...
How to Build a Healthy Creative Team in Your Church (CBG036)
This time, we're talking about building a creative team that is amazing at producing media. Our Guest Jared Hogue has been on staff at Church on the Move as a creative director where he was able to build a large team of staff and volunteers to produce video and...
How to Build a Brand that Attracts and Retains Volunteers (CBG035)
Volunteers are a crucial part to any church brand. Jarod Hogue was in charge of hundreds of volunteers at Church On The Move in Tulsa, Oklahoma and he shares tips on how to attract and retain people to serve in the church. Show Notes: Give your volunteers...
7 Tips to Creating Church Marketing That Gets Results (CBG034)
In this episode, we discuss what every communications leader needs to do in order to be successful in growing the church. Michael unpacks what his agency does when coming into a new church environment to help them define their brand and work toward clear communication...