Pastor Brandon Sereg: Review
Church Brand Guide developed a brand for Vibrant Church that raised over $450,000 before launch day.
Church planters struggle to get past their first year of existence because they cannot build the church fast enough to sustain it. Typically, a church will fail in its first year.
Pastor Brandon Sereg, like most church planters, was determined to launch a church that would not only survive but last for decades as a pillar in the community.
Brandon Sereg had a compelling vision given to him by God for Broward County, Florida, to see people live with purpose. He was excited and eager to get people on his team so they could go on the journey to build God’s Kingdom together.
Brandon did not have the expertise to get branding and marketing right to make people aware of the new church.
Brandon did not have enough money. Establishing a trusted brand that includes a well-designed logo, website, property signs, and running ads costs money. The church also needs a facility to meet in, a sound system, projector, lighting, and other costly equipment.
Pastor Brandon felt overwhelmed with all that needed to be done to start a new church. He worked hard to pull together the venue, meet with people, purchase equipment, and make sure he was promoting the new church.
He was worried that the church would fail, and he would join the statistic as another failed church planter.
Church Planting Strategy
The ARC, Association of Related Churches, is an organization that specializes in launching new churches successfully. They have found that a church plant needs to launch big, so they have as many people at their first service as possible.
Over the next 12 weeks, the first-day attendance will dwindle to half. If that number is above 100 people, the church will survive because it has the resources it needs to grow.
Church Brand Guide worked with Pastor Brandon to create a brand strategy to position the church as a solution to people’s problems. The visual identity was created around this strategy to establish a cohesive feel that built trust. This messaging resulted in the tagline of “Live a better story,” for Vibrant Church, which connects with the community.
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Brandon was trying to figure out everything on his own. He looked at what other churches were doing with their branding and tried to copy, but it felt disjointed. Brandon needed a cohesive visual identity so it would all point back to his vision. He got Church Brand Guide to help him get it right.
He was not planning on spending enough resources on establishing the brand so the church would not look trustworthy. Most church leaders make the mistake of not presenting a quality brand, but People judge you by what they see. Church Brand Guide was able to present the church well in key areas like the logo, website, and property signs.
Brandon was sharing his vision and passion with potential donors hoping that it would compel them to give. This will work to get small donations from individuals, but you need to present your process if you want to get large contributions from bigger organizations. Once Brandon had this in place, he got sizeable donations from other churches, networks, and businesses.
Count the Cost
With our help, Brandon created a relatable message that people trusted. We created a brand strategy that allowed him to present his process clearly and consistently. This clarity defeated confusion and resulted in a large number of donations.
Hiring a good consultant to put together a unique plan will cost about $7000.
Church Brand Guide created a logo that was simple and expressed the unique vision of the church. It was a vector-based design that allowed the logo to look great on every kind of medium.
A seasoned designer will charge upwards of $1000 for a great logo design.
A website was created to present Brandon’s vision and provide details on how to contribute. The website established a compelling message for the city and gave the next steps. It used video, photos, and words to cut through the noise and build trust.
Brandon was able to share his vision using the visuals we created for him. It was all consistent with his message, and it allowed people to see that he had a well-put-together plan. Before launching the church, the branding strategy helped Brandon raise over $450,000 of support from individuals, other churches, and businesses.
A strategic website for a church plant will cost upwards of $3000.
We created other graphic elements like banners, signs, and a magazine to help Brandon communicate his vision. The environment helped people feel like the church was trustworthy when they came for their first visit, so they gave it a chance.
Church Brand Guide offers a church planting package to get the right things established for your brand and save on costs.
Vibrant Church launched with 387 people on the first day. It is now a thriving church in South Florida. People report that they find the church by searching for “church near me” on Google. They see the church website and decide to come for their first visit.
With the branding and marketing in place, Vibrant Church is not just surviving, but it has momentum and is growing.
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