Listen to the Podcast Episode
While serving on a church staff in communications, Denis realized he could reach many people through “digital outreach.” He was able to cut through the noise to grow the church.
He saw how his marketing skills could share the church’s ideas like wildfire. All he needed was to shift his mindset from marketing to outreach to be more authentic, resulting in being more effective.
Have you ever felt like marketing was not authentic to how you view the church? You are not trying to sell anything but to provide hope to people. So how can you be genuine and not feel like you are selling?
Denis unpacks what this looks like after years of serving in church communications. He has successfully done digital outreach to the point of starting his own company that helps churches do this well.
Get the Church Branding Checklist for Free
Unlock the power of effective branding with our meticulously crafted PDF Ebook.
More Podcast Episodes
Tips to Help Your Church Retain Guests by Closing the Back Door with Jonathan Hardy (CBG025)
In this episode, we discuss how a church can build a culture that retains people by cultivating relationships and creating great experiences. Jonathan Hardy shares ideas about what a church can do to retain people based on his experience on church staff and as...
How a 20,000 Member Church Has Grown By Building a Genuine Brand with Randy Greene (CBG024)
In this episode, we talk with Randy Greene who is with Church of the Resurrection a 20,000 plus member church. We discuss the brand of this Methodist Church and what has caused them to grow to such a large size. The main reason for the growth of the church has...
How to Brand a Church Plant with Jarod Smith (CBG023)
We focus on church planting and what it takes to establish a strong brand with a tight budget. Jarod Smith is our guest who is planting a church in the Nashville, Tennessee area and he talks about the early stages of establishing a brand in a community. He unpacks the...
How Publishing Can Build Your Church’s Brand with Michelle Gines (CBG022)
In this episode, we talk about how a church can produce helpful content beyond sermons to serve those they are trying to reach. Michelle Gines is a book publisher and she unpacks the publishing process. Churches can produce helpful content in various ways including...
How to Create Momentum Toward the Future by Branding Your Church (CBG021)
A healthy church brand can be created in a time frame that builds momentum. In this episode, Michael talks about his 6-month church branding process and breaks it down into 3 executable rounds. He talks about the items that need to be accomplished in each round in...
What It Looks Like for An Old Church to Embrace New Marketing Techniques to Reach New People with Bishop Jack Vaughn (CBG020)
Bishop Jack Vaughn talks of the importance of churches having a good understanding of who they are trying to reach and how to reach them. He talks about the need for church leaders to focus on reaching the next generation so there is a legacy in place long after them....