by Michael | Jul 30, 2015 | Brand
When people come into contact with your brand—whether it be attending your church, visiting your website, or getting a flier in the mail – it needs to be a familiar experience each time. This is made possible when your brand is coherent and consistent. Coherence...
by Michael | Jul 6, 2015 | Logo
When putting together your logo, the typography is a vital part of the design because the type of letter style reflects the personality of the brand. It is important to use fonts which are well-designed so there can be unity across all forms of media and so the logo...
by Michael | Jun 15, 2015 | Logo
A logo is probably the most important asset in branding, because it is the beginning of communication between your church and your community. It is the first thing a church should design in the process of branding their ministry. A logo becomes your symbol—it...
by Michael | Jun 5, 2015 | Identity
A logo is primarily created to reflect a certain church’s brand and appeal to the audience they are called to reach. Since the logo communicates the calling and core values specific to the ministry of a certain church, it usually is not revised except in the case of...
