Listen to the Podcast Episode

Here are a few tips for creating a sub-brand:

  • Tip 1: Only have sub-brands for major events, not every event
  • Tip 2: Sub brands for major ministries, not every ministry
  • Tip 3: Non-majors: change the title font, but keep the rest consistent¬†
  • Tip 4: Have 3 or 4 church fonts; 2 major fonts for headlines and body
  • Tip 5: Have 5 church brand colors; 2 major colors

Big ideas behind the brand design for the Man Up Conference:

  • Man UP is an annual event for Cornerstone Church.
  • We created a landing page on the website to point the online ads to for the event.
  • The design is masculine and inspirational.¬†
  • The church used screens throughout the building to inform guests throughout the event.
  • Social media posts were used for weeks leading up to the event to drive people to sign up.
  • An email campaign was put together to reach the internal church members.
  • See the landing page here: https://cornerstonehighland.com/manup22/
  • I use Divi Builder by Elegant Themes to build the website and landing page: https://www.elegantthemes.com/
  • The image for the design was from https://unsplash.com/

Man Up Men’s Conference
Branded Graphics

Vertical Screen Graphics

Social Media Posts

Man Up Website Landing Page

Book A Call

Get on a call with Michael to learn about the branding process and to ask questions. If we are a good fit, the Church Brand Guide team will create a playbook to grow your church's brand, so you attract more first-time guests and get them to take their next steps to join the church, join a group, and volunteer. We specialize in building church websites and logos that get people to join the church.

More Cast Studies

Example of a website designed to reach unchurched millennials

Example of a website designed to reach unchurched millennials

Video Of Geno's InterviewInnovation with business tactics to reach people for ministry with Geno Guevara This episode will open your mind to new possibilities for what is available to you as a ministry. We often get stuck in our own minds, but the most significant...

Get the Church Branding Checklist

If you are thinking about rebranding your church, this checklist is the perfect starting point.

Success! Now check your email to confirm your subscription and get your Branding Checklist ebook.