Hope City Church is near Los Angeles, California, and went through a momentum-building rebrand to reach millennials and Gen Z.
The church, known as Christ Brethren Church of Norwalk, has served the area since the 1970s but struggled to keep its doors open as attendance declined in the last decade.
The church leaders hired Pastor Oscar to bring a fresh vision to revitalize the church. They changed the church’s name and looked for a design partner who could help him create a new brand.
After a Google search for church branding agencies, they felt that Church Brand Guide would simplify their rebranding process while providing quality design.
Pastor Oscar explained to Michael the need to reach young families in Norwalk, and he wanted to do this urgently. The church needed to get momentum quickly to get back on mission.
Church Brand Guide provided a complete rebrand of all materials online and in print in about 30 days. They did not have to hire multiple specialists.
A large branding agency would cost over $25,000 and take over three months to design the new brand. Hope City did not have the budget nor could they wait three months to roll out the branding.
Hope City now has a fresh logo that gets recognized in the community. The website is search engine optimized to get found, leading to new first-time visitors.
The church is in a growth season as they press forward to average over 300 people each weekend.
Remember, the Church Rebrand Intensive is happening now so book a call with us to learn about getting your new brand.
New Logo Design
This logo set will allow Hope City to present itself well on all types media. We provide our clients with several variations of the logo that can be used in various contexts.
Get the Church Branding Checklist for Free
Unlock the power of effective branding with our meticulously crafted PDF Ebook.
More Podcast Episodes
How to Brand a Church Plant with Jarod Smith (CBG023)
We focus on church planting and what it takes to establish a strong brand with a tight budget. Jarod Smith is our guest who is planting a church in the Nashville, Tennessee area and he talks about the early stages of establishing a brand in a community. He unpacks the...
How Publishing Can Build Your Church’s Brand with Michelle Gines (CBG022)
In this episode, we talk about how a church can produce helpful content beyond sermons to serve those they are trying to reach. Michelle Gines is a book publisher and she unpacks the publishing process. Churches can produce helpful content in various ways including...
How to Create Momentum Toward the Future by Branding Your Church (CBG021)
A healthy church brand can be created in a time frame that builds momentum. In this episode, Michael talks about his 6-month church branding process and breaks it down into 3 executable rounds. He talks about the items that need to be accomplished in each round in...
What It Looks Like for An Old Church to Embrace New Marketing Techniques to Reach New People with Bishop Jack Vaughn (CBG020)
Bishop Jack Vaughn talks of the importance of churches having a good understanding of who they are trying to reach and how to reach them. He talks about the need for church leaders to focus on reaching the next generation so there is a legacy in place long after them....
Top Questions for Branding Your Church with Barbara Carneiro (CBG019)
A strong church brand is reflective of a long-term vision to create the right perception of the church. A church can start to create a great brand by asking the right questions about who they are called to reach. The logo is a good starting point to help a...
How Branding has Created Growth for a Church that was in Decline (CBG018)
We take a look at the rebranding process of Evangelistic Center, a church in Kansas City, Kansas, which was a well-established church that found itself in decline. They are now experiencing a great deal of momentum and growth as a result of the rebranding...
